Being a fly rod guy, I like a deer hair mouse.

The best lure, by far, was a lure, of unknown manufacturer, that My wife saw on a clearance table for just a few cents. Ugliest thing I ever saw. I was embarrassed to even have it in my box. Danged thing caught a Bass on every cast. Even wrapped it around a low tree limb, and somehow unwinded it to fall into the water - bam! Big Bass. It's retired now.
If I had one bait, it would be a Creme worm, purple with yellow tail.