I don't normally subscribe to the "buy once cry once" philosophy when it comes to most firearms (there are exceptions). The AR-15 is a prime example. IMO as long as the rifle's component parts meet a minimum of mil-spec standards (civilians have the flexibility to go above and beyond) the practical difference is in the skill, care, and attention to detail of the company assembling the rifle. I've seen real world evidence to back up my opinions. I've seen rifles assembled from top-tier components that shoot horribly due to improper assembly. I've seen rifles using good, not expensive, parts that shoot better than the total build cost would imply (ex: M&P 15-Sport). The difference is proper assembly. Marketing departments drive customer perceptions and the perception of exponential differences the higher you go up the pricing ladder.
I've learned via the long and expensive route that Optics truly belong to the "buy once cry once" category. There is absolutely no cheating with Optics. Buy one single EoTech, AimPoint, Trijicon, or if your bank-roll is large a Raytheon Specter series optic, and you won't go back. It's one of those things you have to experience for yourself to understand.
If it requires you to delay gratification and save up $$$, do it. It's well worth the wait. You can also buy during the opportune times of the year where there are factory incentives, retail outlet sales, and coupons you can apply.
I don't remember exactly what I paid for my EoTech 512.A65. I bought it using:
- Accumulated rewards points
- Retailer discount coupon
- During a sale event
- Used gift cards purchased for less than face value.
On top of that, I purchased when EoTech offered a $60(?) mail in rebate. I think that usually occurs closer to the holidays.