For the life of me..I can't understand WHY not just run a "sale", and take the "rebate" amount OFF right at the register? Is that just too simple??
It may have something to do with the arcane way guns are sold - through distributors, rather than directly by gun companies to the actual stores. Maybe it is just easier to account for the cost if S&W does it directly through the rebate system.
But it is easy to see that the rebates are frustrating some folks because it takes a while to get them. And every now and then, someone gets turned down for the rebate or the paperwork gets lost, etc.
Maybe S&W (e.g., American Outdoor Brands Corporation) should have its own credit card, and we could get "points" if we use it to buy a S&W product.