I read an interesting article a while back on this topic. It's essentially a perfect storm for gun buying.
The pandemic's uncertainty — possible food shortages, fears of social unrest — caused many to buy for the first time, and then the urban protests and rioting caused other new entrants to buy. And new gun buyers are way up among African-Americans seeking to protect themselves. The same is true for women. And the change in administration has still another segment stocking up...
It seems in 2020, no matter who you are or what your views are, there's ample motivation to be armed.