If you were a store and only sold 22 ammo, you would not last long. Either no one would buy it because of the price or you would never have enough to sell to stay in business. All the stores we shop have so much variety in products they don't care if you never find another box of 22 in your life time. They will still be in business for the long haul. Today I saw 22 ammo at .08, .12, and .16 per round. I passed on the .08 because it's priced too high and I don't really need it. I know he isn't making very much money selling at that price. He is only doing it to make some one that needs it very happy. But, like I said, when it runs out he and his cashiers will just ring up the next sale and life goes on. The same is true of producers of 22 ammo. Why would anyone produce a product that doesn't bring a large return? I really don't believe that 22 ammo will ever bring the same return as 38, 9, 40 and 45. Yes it's popular but nothing like the center fire ammo. My question is, are the sales of 22 lr guns (long and hand guns) slowing down? If the answer is yes, do the gun makers really care?