.30supercarry

BSA1 said:
I bet it is a screamer from a carbine.
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M-1 Carbine Light?
It's a neat round: I'm a gun guy, a .32 fan and a handloader and I'd absolutely love to play with it: but - talk about answering a question no one asked. :rolleyes: What is up with Marketing folks these days?
 
AJ said:
Sort of like .40 S&W..........just DOA quicker!
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Yeah, without that pesky twenty-five-year period of unbelievable success and near-universal adoption by law enforcement. Man, S&W really did hit it out of the park with .40 - even if Glunk did get their guns in the stores first. :D
 
Erich said:
Yeah, without that pesky twenty-five-year period of unbelievable success and near-universal adoption by law enforcement. Man, S&W really did hit it out of the park with .40 - even if Glunk did get their guns in the stores first. :D
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And think about how many guns out there still have S&W stamped on the barrel or slide? I don't think there are any non-Glock guns that have Glock on the side of them. :) Did anyone make a GAP other than Glock? I have never seen one myself.

Rosewood
 
Forte Smitten Wesson said:
I've actually been pondering this lately after being reminded of .30 Super Carry and here's my conclusion...

I believe that .30 Super Carry failed to catch on solely due to marketing... Yes, that's really what it all comes down to, and it isn't an oversimplification. Allow me to explain...

It seems evident to me that .30 Super Carry was designed for the sole purpose of appealing to marketing trends, with its very specifications being built up around statistics. Unfortunately, marketing executives have a bad habit of dehumanizing consumers and thinking of them not unlike cattle, ergo they are incapable of seeing the rhyme or reason behind marketing trends and just look at it like this; "It has been observed that this is what the animals like to eat, so if we mix all of these ingredients together, the animals will like them even better and come to our barn for feed."
What they fail to recognize is that each of those little things that are popular in the market right now have a form of rationality behind them and not all of them go together nor are they shared by everyone.

So the end result is a cartridge which lacks any tangible benefit because it's built up upon a mishmash of marketing trends which do not necessarily collectively appeal to the target demographic, nor do they offer anything new or compelling.
Nearly every one of .30 Super Carry's benefits are offset by the fact that they are shared by other cartridges.

One of the .30 Super Carry's most readily apparent benefits is High Capacity, but 9mm Parabellum already has this covered, and while .30SC does offer higher capacity, how often do you see people complaining about 9mm Pistols offering too little magazine capacity? Pretty much never, because it's the gold standard, hence why other cartridges offering higher capacity like 5.7x28 FN never really caught on.

So without that, what does it bring to the table? Pretty much nothing, because it was designed around 9mm to begin with and thusly does nothing better whatsoever. Similar sized pistols and similar muzzle energy, but without the years of service by numerous Military Factions and Law Enforcement Agencies to back it up.

That's also I think what one of the greatest marketing missteps of the cartridge was as well. Obviously, many prospective new buyers of firearms look towards the Military and Law Enforcement for examples of what might be a good defensive cartridge because it's comforting to know that what they carry is used by soldiers and police officers. They don't want a civilian carry cartridge, they want a duty cartridge, ergo .30 Super Carry isn't going to appeal to them. Had it been marketed as a Duty cartridge under the name; ".30 Super Duty" or ".30 Parabellum" then aggressively marketed towards Law Enforcement with absurd discounts just to get somebody to adopt it so that they could in turn market it as; "Proudly serving the Podunk Police!" with an endorsement by Deputy Barney Fife, then they might at least be able to trick newcomers into buying it.

As for those who are already into firearms for self-defense, it cannot appeal to anyone in the short term because everyone is already settled on what they trust, so unless it offers something new and compelling, nobody is going to rush out to buy it.

.30 Super Carry needed a stronger selling point, something unique to set it apart from other cartridges, then it would have stood a chance of catching on, but it wasn't designed for any particular purpose, it was merely designed to appeal to marketing trends without any understanding whatsoever of the motivations of consumers which set those trends in the first place.
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Its a solution in search of a problem. Gun savvy people saw it as a non essential item........So did I.
 
Mike said:
Waste of plastic and metal.
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You have obviously never shot one. Sure they are ugly, but the are accurate and 100% reliable. I bought the first in 40 S&W in about 2006 or so. Had younger eyes and was shooting 3" groups with irons at 100 yards with plain jane range fodder rounds. It has never misfed or snapped. That is more than one can say about he more expensive Ruger carbines.

Also have a 10mm and 45, they have been 100% also.

Rosewood
 
rosewood said:
You have obviously never shot one. Sure they are ugly, but the are accurate and 100% reliable. I bought the first in 40 S&W in about 2006 or so. Had younger eyes and was shooting 3" groups with irons at 100 yards with plain jane range fodder rounds. It has never misfed or snapped. That is more than one can say about he more expensive Ruger carbines.

Also have a 10mm and 45, they have been 100% also.

Rosewood
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100 yards with a handgun? That is pretty good!
 
I have a nice Shield Plus in 30 SC and I like it a lot. I have quite a bit of ammunition and it was only $14.50 for a box of 50 so maybe your gun store is a ripoff. Anyone charging $39 + for a box needs to wear a mask.
 
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AJ said:
100 yards with a handgun? That is pretty good!
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rosewood said:
40 s&w Carbine
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Thought it possibly was a long gun. Many years ago I thought I wanted to hunt a grizzly with a .44 Mag. revolver(S&W M29-2 4"). The outfitter I talked to said to do so I had to be able to put six shots in a 9 inch paper plate at 100 yards as fast as I could, before he would think about it. I practiced until I could do so, then life got in the way and I got married...........
 
Mike said:
Its a solution in search of a problem. Gun savvy people saw it as a non essential item........So did I.
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In my opinion, it was never designed with any other purpose in mind but to appeal to marketing trends.
There was never any intention to serve as a solution to any practical problem, it was strictly an attempt to offer something that would appeal to the pandemic gunbuyers, by combining a number of trendy features together.

It was most likely never intended to appeal to firearms enthusiasts.

cmj8591 said:
They skipped over the parts where the cartridge was adopted by thousands of LE agencies and millions of guns were purchased.
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And remained popular for well over a decade at that. So yeah, assuming DoA is an acronym for "Dead on Arrival" that's an absolutely laughable statement.

Oh, and before anyone says that the .40 S&W wasn't popular for that long. It was factually the most widely adopted duty cartridge in the Americas from 1990-2016.
For reference, the legendary .45 Long Colt was only popular with Law Enforcement for about 10 years tops, and was only popular in the Western United States.

Furthermore, .38 Special, .357 Magnum, and the Revolvers that fired them haven't been in use by Law Enforcement for decades, yet they remain popular, despite the fact that .38 Special is substantially less powerful than 9mm.
So if .38 Special isn't dead, then I'm not sure why folks are so convinced that .40 S&W is. Heck, last I checked, firearms chambered in .40 S&W were still in production by Beretta, Heckler & Koch, Glock, Smith & Wesson, and Taurus, just to name a few major manufacturers, so it's clearly still selling on both the police and civilian market some seven years after it's supposed death in 2016.
 
Let me add my two cents. In the beginning, I thought that the 30 SC would have a place with disabled shooters, particularly those with arm injuries, or those having difficulty with racking the slide.

However, over a year later, and the 30 SC has yet to be directed towards the challenged shooter. I just checked the S&W website to confirm this, but the mothership has yet to market a compliant version of the Shield Plus, and the only way that I'd be able to get a 30 SC is purchasing a Shield EZ, a platform that I dislike.

While I do reload, I doubt that I'd risk the purchase a reloading supplies and dies for an uncertain cartridge the way that prices are currently.

At present, I can handle all of the chamberings of my current handguns, so I'm not venturing to add a 30 SC in my safe.
 
I'm surprised that Smith & Wesson never bothered to chamber the CSX in .30 Super Carry, as that seemed like a good match to me, personally.

This is also why I feel like all the wind has gone out of the sails at this point, you'd think that if S&W were still trying to push the .30 Super Carry, then they would want to offer it in as many configurations as possible, including all of their latest firearms.
So where are the CSX30, Equalizer .30, M&P30, and FPC30?
 
The 30 SC intrigued me, mostly because I view it as an oddball cartridge.

Same reason I like 327 Federal and bought a 32 ACP for DEEP concealment.

I didn't think I was going to ever get one, because a 9mm Shield Plus was generally the same price or maybe a little less, until I came across a Shield Plus 30 SC for $289. It is the safety model but oh well! For $289 I'll give it a try.
 
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