Before I spill my guts, gotta say— the Ruger SR series of polymer guns, since the day they hit the market, I always thought they were just noticeably more good looking then, well, EVERY other Tupperware gun on the market. I've never shot one. I carry a polymer gun and it works great and is uglier than the ugly side of ugly on an ugly day with bad lighting.
But the SR-9 and SR-40 are pretty handsome for a plastic gun!
I wholeheartedly agree. Ruger was actually the company who helped me to overcome my aversion to polymer framed pistols. For years I carried a Walther PPK/S and turned my nose up at polymer framed pistols, but after a particularly hot Summer in which I simply could not carry the PPK/S at all, no matter how hard I tried to "dress around" it, and was forced to adopt something lighter.
I looked at a lot of firearms, starting with aluminum framed pistols like the SIG P232 and P238, but I couldn't afford them, so eventually I had to compromise by look at the cheaper polymer pistols. However, I wouldn't compromise when it came to reliability, quality, and to a lesser extent aesthetics. The Ruger LCP was ultimately selected because it met my needs perfectly, it had been on the market for over a decade, those who owned them generally had nothing but praise past the Gen 1 configuration, (circa 2008 - 2013) and it was the most aesthetically pleasing polymer pistol I had ever laid eyes upon.
Since then I've come to really appreciate polymer pistols due to just how effortlessly the LCP carries, how reliable it has been for me, and the price to quality ratio is just crazy. I paid just over $200 for my Ruger LCP 10th Anniversary Edition, and it honestly feels like a total steal at that price.
I had actually planned on getting a Ruger SR40c, but when I ran into my SW40VE at my LGS for $199 I just couldn't pass it up. It's not nearly as attractive as the SR40c, but I still think it looks good for a low-cost utilitarian pistol, and it carries nice too.
Eventually I'd still like to get an SR40c because it's smaller, likely easier to carry in warmer weather, and just plain looks nicer, but for the time being I'm satisfied with the SW40VE.
As for the whole 10mm thing... It's irrational to hate a cartridge for having greater appeal to Law Enforcement and civilians. 10mm Auto is a great cartridge, but in full-power loads it's excessive for Self-Defense against humans, that's why the FBI downloaded it and subsequently why it was shortened to form the .40 S&W cartridge.
.40 S&W didn't take anything from 10mm Auto, not really. If .40 S&W hadn't come along and replaced 10mm in the FBI, then something else would have because it was more than they needed and the guns were too big/heavy to justify carrying them loaded with downloaded cartridges which could otherwise be duplicated in performance in a smaller package.
The 10mm Auto cartridge is niche by design, offering more power than the average person needs in a handgun. It would have never been any more popular than it is, regardless of whether or not .40 S&W had come along, which ought to be obvious by now considering how hard it was being pushed after the FBI dropped .40 S&W, yet it's still a far cry from mainstream, ergo the popularity of .40 S&W (or lack thereof) has no meaningful impact on the popularity of 10mm.
.40 S&W was just a convenient scapegoat for 10mm Fanboys to justify how the bestest cartridge ever made somehow failed to achieve mass market appeal.