Then why does Speer produce ONLY the .40S&W Short Barrel hollow point self defense ammo in 180 grain? They do not offer the short barrel ammo for 40S&W in 155 grain or 165 grain.
Do you think they know what they're doing?
They have a long and respected track record in ammunition manufacturing and ballistics studies.
I think the logic of what Roger is saying is sound. We believe a respected ammunition company would not market something that they know doesn't work. The Gold Dot bullet is a proven performer in most loadings.
Dave Spaulding on The Speer Gold Dot | Handgun Combatives
Unfortunately, determining whether or not something works can be very subjective, and it is often driven by profit motives.
180 grain is historically the most popular bullet weight for the .40 S&W because of its roots in the 10mm cartridge. Just like .45 ACP only has one viable bullet weight in most people's minds: 230 grains.
Sometimes rather than fight (or educate) consumer popularity, it is just easier to take advantage of it. People want to buy 180 grn .40 S&W, and they want to shoot it out of the smaller self defense guns so prevalent on the market today. If you were in charge of marketing and making profits for Speer, you either re-label what you've got, or maybe tweak it a bit.
I have not seen FBI protocol testing for this load, so I admit I cannot evaluate it. There is really no other more scientifically accepted apples-to-apples testing for self defense ammo that allows us to compare loads.
The problem is, the FBI tests measure only velocity and an array of terminal performances. Other characteristics come to play for a full self defense evaluation, not the least of which include recoil, muzzle blast and muzzle flash, which can be expected to be greater with any load in shorter barrels. Such characteristics can negatively affect a shooter's ability to put rounds on target accurately and quickly.
Physics don't lie. Given the same basic velocity and subsequent terminal performance, a heavier bullet requires more energy to get it up to speed. That increased energy translates into increased recoil and probably muzzle blast.
According to Speer, the standard Gold Dot .40 180 grn loading out of a 4" barrel develops 1025 fps., an average for most .40 loads. The short barrel (length not specified) loading achieves 950 fps. Is it a different, velocity tuned bullet? Maybe. But if the same diameter bullet achieves the same expansion, penetration depth must be different with a slower velocity. To get the same penetration, the bullet would have to expand less.
Speer Ammo - Ballistics Tables (Check details)
Speer does not give a comparison of terminal performance, expansion & penetration between these two loadings that I can find.
It is not a mistake to use a short barreled Gold Dot loading; it is a choice. Just make sure all the relevant factors are part of that choice to get optimal performance for your needs.