Growing up in the 70s in small town Iowa, I can remember the Holiday gas stations had their store brand 22s for 59 cents a box of 50. They also had centerfire ammo in their brand and Federal shotshells. They also had rifles and shotguns in an open display rack next to all the hunting accessories. No child locks or clerk to show it to you, just pick one up and check it out yourself. You'll never see that again. And sporting goods counters in Target and JC Penny's in the city with guns and ammo. When I was 15, I got a CVA 1861 Navy kit from Target and a shooters kit for it.