$.59 22 ammo from Target.

When I was growing up, I didn't live near any big stores. All we had were small general stores of the Mom & Pop variety. All of them carried .22 ammo, and usually a few boxes of shotshells which they sold by the shell - like a dime each as I remember. Usually only Federal. At that time, Federal's major market was in rural and small town general stores, gas stations, etc. I lived in Western Maryland in the late 1960s, and I bought a great many bricks of .22 LR (usually Federal or Peters) at a hardware store there at $5 per.
 
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The "Wildcat" line of .22 rimfire ammo was a promo brand of the 1980s period. Moderate pricing, packaged in the traditional 50-round boxes and 500-round bricks, widely available at the Big Box stores.

Until the 1970s many large retail store chains offered .22 ammo under their own house brands (Western Auto-Revelation, Sears, Montgomery Ward-Hawthorne, and many others). Mass produced by the major ammo companies, packaged in the company's preferred brand labels.

Also, the major ammo makers frequently offered several quality levels under different brand names. Federal's "Monarch", Winchester "Wildcat", Remington "Thunderbolt" and others. Frequently less performance (accuracy, reliability) so less critical in the manufacturing processes, at a price point that appealed to many casual users.

As a kid in the 1950s I had access to a .22 single-shot rifle and by 1962 I had one of my very own. Purchased a lot of .22LR for 29 cents per box, but shot more .22 Shorts at 27 cents per box. By the mid-1960s the CCI Mini-Mag ammo came on the market with big performance claims, but it was 79 cents per box and that was a major consideration at the time.

My first .22 rifle came from the S&H Green Stamps Redemption Store, acquired with books and books filled with trading stamps from my mom's grocery shopping. Got my first shotgun the same way, but they made me bring in a parent to pick that up (no one thought anything about a kid getting a .22 rifle!).

Lobo, S&H green stamps - man I had completely forgotten about those. When I was little, like 5 or 6 years old it was my job to put the stamps in the books.

If I remember correctly though you had to pay some money for the taxes on the item, you redeemed them for. Maybe I dreamt that but just another random thought.

Apologies for thread drift!
 
I never got a gun with those but my mom got me a scooter with S&H stamps. I eventually developed an ache in my push off leg and gave up scootering. I assume the diagnosis today would be scooter carpal tunnel.

When I was growing up, I didn't live near any big stores. All we had were small general stores of the Mom & Pop variety. All of them carried .22 ammo, and usually a few boxes of shotshells which they sold by the shell - like a dime each as I remember. Usually only Federal. At that time, Federal's major market was in rural and small town general stores, gas stations, etc. I lived in Western Maryland in the late 1960s, and I bought a great many bricks of .22 LR (usually Federal or Peters) at a hardware store there at $5 per.

Same here, we bought all our shells at Howlands Hardware in Plain City Ohio. It was a true old school hardware, the floor creaked with every step and the whole place smelled like oil. The construction was of old school wood, and everything was in bulk that had to be weighed or measured and went home in brown paper with string or a brown paper sack.
 
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I don’t go in there often, so they may have it well hidden, but the Target Store here is so woke I can’t imagine them selling it. Just passing a display of ammo on the way to buy cologne might give their “target” customers a severe case of the vapors! :D

Froggie
LOL, that was my first thought too.
As hard as it is to remember when ammo was once that cheap,
it is even harder to imagine it being sold at a Target store.
 
I have a few bricks left from the early 90's when they were under $7 a brick .When I was in high school .22 shorts were .37 a box, Longs and Long rifle were .47 , not sure about the magnums. Winchester .22 Automatic was .79 a box and the WRF was about the same. I miss being able to reliably buy those last two off the shelf more than I do the cheap prices .
 
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I can't imagine Target or J.C. Penny's selling ammo. The world has changed.:(

Doesn't seem that long ago that Casey's gas stations sold 22 ammo, and some shotgun, I think.
 
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I remember Wildcats, probably late 80s/early 90s.

Its funny, but I remember most places ran . 22s for . 97-.99 cents a box back in my day. Since I had a job as a young man, you would of course but a brick for about $10. You felt like a real gosh darn grownup. Then you'd do it again a month later. And so on. Not that I ever shot much of it.

Fast forward 30 years, a lot of that ammo kept me going through these recent droughts!!!

You and me both! I had 100 round boxes of CCI Mini-Mags that I bought at K-Mart back in the mid-1980s that were marked $2.94. That's what I used all year in my club's .22 league.
 
"Maybe a Remington 511/512/513 series?" I still have my Remington 513 Target. Hang tag says $99.
 
Best I remember that I bought at the time was in the 1990's. Federal 36 or 38gr copper washed hollow points in Bozeman, MT for $89.00 for a case of 4,000. We would shoot up a full case in two days at gophers (Richardson Ground Squirrels, or Picket Pins) in the valley, killing hundreds of them in the alfalfa fields.

I bought many cases of them and still have two unopened in my shop here in Iowa to this day.
 
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Before the crunch I bought several bricks of 500 rounds of Federal 22lr ammo for $7.99. Normal price was $9.99. That was only 13 years ago before this shortage started.
 
I recently paid 40 cents for 22.
But that for one round!
Federal Punch direct from Federal.
It does seem to be good Ammo.
But it don’t feed in my problem child Beretta 21a.
Works great in my Ruger LCP !
 
Nimrod

I have this old box of "Nimrod" .22 shorts I bought back in the late '50s. I don't remember the price.



"Nimrod" was the Whites Auto "store brand" at the time.


th-nimrod-8-copy.jpg
 
But I can remember Woolworth's selling rifles in the late 1980s because that was after I moved to Maryland and I took a friend there where she bought her M-1 Garand at the Woolworth's in Frederick, MD.

A Spanish Mauser, a Swiss Schmidt-Rubin and an unissued Springfield 03A3 all came from Woolworths in the early 1970's. As I recall they all cost $19 - $39.
 
Had a Stevens bolt .22 growing up. Bought ammo at Monkey Wards, Piggy Wiggly and western Auto. Think it was around $.39 a box. Bought lots of Wildcat when ALCO stores closed. Somewhere around $3/brick. Still have some. Had a Weatherby .22 that would shoot 1 inch groups at 100 yards with Wildcat in the late 70's.
 
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