AOBC (S&W) Targeted Again By Shareholder Activist Group

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Let me emphasize - S&W is owned by American Outdoor Brands (AOBC).

As well as owning a few S&W's, I am also an American Outdoor Brands (AOBC) shareholder. Today I received this letter from their board of directors advising that they are again being targeted by an activist group of shareholders.

The letter from the American Outdoor Brands' (the parent of S&W) board is quoted in its entirety below with Lee Jarrett's permission. It is also posted in The Lounge and the 2A section with his permission.

If any of you are also shareholders, it would be a good year to NOT trash the proxies when they come out. The activist group is leading the charge. Their is significant money behind them.

Begin quote.


American Outdoor Brands Corporation Letter to Stockholders

Dear Fellow Stockholders:

On April 4, 2019, the Sisters of the Holy Names of Jesus and Mary, U.S.-Ontario, the same shareholder activist group that last year proposed that we issue a gun safety report, along with other co-sponsors, or the Proponent, notified us that they intend to present another shareholder proposal at our 2019 Annual Meeting requesting that our Board of Directors adopt a human rights policy. As explained more fully below and in the Company's definitive proxy statement, which is expected to be filed in August 2019, this proposal seeks to impose an obligation for the company to assume liability for undefined "societal impacts" of violence committed with firearms, a concept that is not defined by Proponent, is overly broad, and would seemingly include company liability for the illegal use by others of the company's products. For this reason, the Board of Directors of American Outdoor Brands Corporation, or AOBC, strongly recommends a vote against this proposal.

The proposal, as submitted, reads in pertinent part as follows (endnotes omitted):

RESOLVED: Shareholders request that the Board of Directors of American Outdoor Brands adopt a comprehensive policy articulating our company's commitment to respect human rights, and which includes a description of proposed due diligence processes to identify, assess, prevent and mitigate actual and potential adverse human rights impacts.

WHEREAS, The UN Guiding Principles on Business and Human Rights (hereinafter UNGPs) state:
The responsibility to respect human rights requires that business enterprises: (a) Avoid causing or contributing to adverse human rights impacts through their own activities, and address such impacts when they occur; [and] (b) Seek to prevent or mitigate adverse human rights impacts that are directly linked to their operations, products or services by their business relationships, even if they have not contributed to those impacts.

In order to meet their responsibility to respect human rights, business enterprises should have in place policies and processes appropriate to their size and circumstances, including . . . [a] policy commitment to meet their responsibility to respect human rights.
As investors, we seek to identify and assess human rights risks and impacts in portfolio companies as they have direct implications for shareholder value and, depending on whether and how they are managed, are a bellwether for a company's long-term viability. Given the lethality of firearms products and the potential for their misuse, in direct contradiction with the company's stated objective of providing "next-generation guns for sport, recreation, protection and personal use", the risk of adverse human rights impacts is especially elevated for all gun manufacturers, including American Outdoor Brands. Companies exposed to human rights risks may incur significant legal, reputational and financial costs that are material to investors. A public-facing human rights policy that includes a human rights due diligence process is essential to managing these risks. For this reason, hundreds of global corporations have adopted human rights policies, including British American Tobacco, Exxon and Walmart.

Proponent's Resolution and supporting statement cites the UN Guiding Principles on Business and Human Rights and uses vague terms that do not alert shareholders to the specific obligations the Resolution, if adopted, would impose on our company. The Proponent discusses a "human rights policy" and "human rights risks" but nowhere are those terms explained. Given that the Proponent is a signatory to a statement seeking the regulation of the private ownership of firearms, their failure to explain the specific application of their proposal to our company is, by itself, a significant deficiency in the proposal and reason for rejection. But even worse is that the Resolution requires our company to address all of what Proponent would claim are the societal impacts of violence committed with firearms, beyond any legal obligation to do so. Simply put, the Resolution if adopted could potentially hold our company responsible for the illegal misuse of firearms and the violence associated with such misuse.

Similarly, Proponent insists on "due diligence processes to identify, assess, prevent and mitigate actual and potential human rights impacts." Again, not a single one of these terms is defined or explained by Proponent. The Proponent's failure to explain and define their request makes it quite literally impossible for anyone to understand not only what Proponent would claim is the scope of the obligation, but also its costs.

Read in its totality, the proposal is a demand that our company voluntarily assume the risk of unlimited financial and legal liability associated with the misuse of our products, along with extensive compliance costs potentially putting in play the very viability of our company.

For these reasons, we strongly oppose and will recommend in our definitive proxy materials, when they are filed and made available to you, that you vote against Proponent's proposal.

Respectfully yours,
Board of Directors

We are not requesting you to make or communicate to us any voting decision or furnishing you with any proxy card or any other means of voting at this time. Forward-Looking Statements Certain information in this communication contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on the Company's expectations at the time such statements are made, speak only as of the dates they are made and are susceptible to a number of risks, uncertainties and other factors. These risks include the risks cited in the Company's press releases, public statements and/or filings with the Securities and Exchange Commission, or SEC, including those identified in the "Risk Factors" section of the Company's Forms 10-K and 10-Q. Important Additional Information and Where to Find It This communication may be deemed to contain solicitation material in respect of the solicitation of proxies from the Company's stockholders in connection with the Company's 2019 Annual Meeting of Stockholders, or Annual Meeting. The Company plans to file with the SEC and mail to its stockholders a definitive proxy statement and accompanying WHITE proxy card in connection with the Annual Meeting. The definitive proxy statement will contain important information about the Company, the Annual Meeting and related matters. Stockholders may obtain a free copy of the definitive proxy statement and other documents that the Company files with the SEC (when they become available) on the SEC's website at SEC.gov | HOME. Free copies of the definitive proxy statement and any other documents filed with the SEC can also be obtained on the Company's website at Investor Overview | American Outdoor Brands Corporation. INVESTORS AND STOCKHOLDERS ARE URGED TO READ THE DEFINITIVE PROXY STATEMENT, THE ACCOMPANYING WHITE PROXY CARD AND ANY OTHER RELEVANT SOLICITATION MATERIALS (WHEN THEY BECOME AVAILABLE) BECAUSE THESE DOCUMENTS WILL CONTAIN IMPORTANT INFORMATION. Certain Information Regarding Participants in the Solicitation The Company, its directors and certain executive officers may be deemed to be participants in the solicitation of proxies from the Company's stockholders in connection with the Annual Meeting. Information regarding the Company's directors and executive officers and their respective interests in the Company will be set forth in the definitive proxy statement and other relevant solicitation materials filed by the Company. These documents (when they become available), and any and all other documents filed by the Company with the SEC, may be obtained by investors and stockholders free of charge on the SEC's website at SEC.gov | HOME. Free copies of the definitive proxy statement and any other documents filed with the SEC can also be obtained on the Company's website at Investor Overview | American Outdoor Brands Corporation.

End quote.

Please note: If there are punctuation or spelling errors, they are mine. This was brought over from a PDF file and it required some manual editing.
 
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Pay attention, folks!
Anti gun groups are becoming stockholders in gun companies and holding companies that own gun companies to kill them from within.

and, we DO NOT need to go into ANY religious discussion here. It does not matter who these groups are. The THREAT presented by this tactic is what matters here.
....the Sisters of the Holy Names of Jesus and Mary, U.S.-Ontario, the same shareholder activist group that last year proposed that we issue a gun safety report, along with other co-sponsors....
 
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It is just another form of many ways to restrict law abiding citizen from obtaining firearms.

The US Government/citizens subsidized Chevrolet/GM to keep them afloat during tough times, yet more lives have been lost in motor vehicle accidents then from firearms in the last 10 years.

The only difference is that 50% or more of the share holders of GM and big corporate gun conglomerations own vehicles and not firearms these days.
 
The Anti-Gunners are Smarter than we are in this particular instance. They have their goal and they push forward a fraction of an inch a day every-time they get an opportunity. Not only by infiltrating Gun Co's. but in any way they can - they blame guns for EVERYTHING! I look at it as like the Russian Revolution where in the younger activists got involved everywhere until their numbers just overwhelmed the the other side. This is what is happening all over our Country today and as sad as it is and as much as it pains me to say this - they will eventually get their way. We can only stem the tide for so long! Remember - the Gov't. could never effectively enforce Prohibition, Fireworks where they are illegal, etc.

The Second Amendment is somewhat meaningless now since anyone who doesn't agree with it simply doesn't obey it! Firearms laws - just like other laws, rules and regulations they don't like are only as strong and enforceable as the people who are in power to do that. A law or rule is only good if people obey it. Once it becomes unpopular to the masses (sort of like Prohibition was) no one pays attention to it any longer and it basically becomes unenforceable. This is what I see happening with firearms. Believe me, I am not happy saying this but I do truly believe that even if the Second Amendment manages to survive (at least in writing) the other side will find ways and methods to vilify, scrutinize, tax, inconvenience us, hassle us to the point that many will just bail out of the hobby and industry. They are actively trying to go after components, Ranges, locking and security devices, to the point that many will just not be able or willing to conform to their new laws (financially or otherwise). Many of us will soon just say "it's just not worth the effort" - I SINCERELY HOPE I am proved wrong here but we law abiding Citizens just don't think "down and dirty" like they do!

We have remained too silent too long and now the other side has learned how NOT to make the same mistake! "The squeaky wheel always gets the grease".
 
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To be quite honest I don’t know why billionaires like Bloomberg, Bezos, and Zuckerberg just don’t buy the companies and do with them as they want to. Or are they, using surrogates? :eek:
Just a drop in the bucket in their bottom lines.

TOO OBVIOUS - they would rather do it silent and sneaky = looks better! :mad:
 
When you own something it is yours to do with how you like. When you are a shareholder you can make these proposals. As a long time shareholder in a number of stocks, I have seen these activist proposals for many years particularly with the environment. If the AOBC shareholders are lax or infiltrated enough to let that through, then there is not much to be done other than buy what you want now. These things very rarely go anywhere.
 
I would remind the good Sisters that being able to defend one's life is a fundamental human right, and S&W has provided us with the means to preserve that right for a very long time. Pax vobiscum.
 
Problem is that if they buy enough stock, they can vote to kill the company. They lose their money, but clearly they don’t care. Not a lot the common folk can do but vote their proxy ‘s, unless some rich gun likin’ fella’ decides he wants an outdoor brands company . . .

Pay attention, folks!
Anti gun groups are becoming stockholders in gun companies and holding companies that own gun companies to kill them from within.

and, we DO NOT need to go into ANY religious discussion here. It does not matter who these groups are. The THREAT presented by this tactic is what matters here.
 
So AOBC went down to $8.81 today...

So I bought some, now I can vote the proxy. :)

You can too!

Just bought 50 AOBC @ $6.75. Now I can vote to try and stop the madness.

Anyone else willing to get in the fight?

I'm a winner already AOBC just went up 2.5 cents a share, anyone else?
 
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To be quite honest I don’t know why billionaires like Bloomberg, Bezos, and Zuckerberg just don’t buy the companies and do with them as they want to. Or are they, using surrogates? :eek:
Just a drop in the bucket in their bottom lines.

They're too smart to use they're own money. They let their peons use their $ and yet reap the benefits. Plus, their names aren't involved in the huge legal battle that is sure to occur.
 
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I’ve wondered if we have anti-gunners lurking here, or on other sites like this one, to “out” gun owners or otherwise cause harm. Please understand I’m not dissing the moderators, they do an amazing job keeping this forum the best out there. Forgive a suspicious old cop but gun grabbers will resort to any tactics to achieve their goals.
 

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