Something that I am not seeing mentioned in these type of discussions is the idea of overhead for the LGS. If it costs $500/day for rent, payroll, insurance, utilities, etc, and the LGS can sell 100 boxes of ammo a day (completely made up numbers, but you get the idea), they only need a $5 mark up plus profit on each box. Now in the time of shortages, they have only 1 box a day to sell, overhead is the same, so that single box has to sell for a $500 markup just for the LGS to not lose money.
This is why the big box stores are able to hold steady on prices even with spotty ammo availability because they are spreading the costs over apparel, fishing, and all the other departments. The LGS has sold all their guns and all their ammo, so every little bit that trickles in has to carry more and more of the overhead in order for the LGS to keep the doors open. Fortunately I have enough stockpiled so that I don't have to buy at the current LGS pricing, but I don't begrudge the LGS at all for charging all the market will bear because they have to get cash flowing somehow.
Now the big online folks like Midway, well they have the product diversity, so I am thinking they are just profiteering on ammo right now, but I would have to see how much the short supply stuff (ammo and guns) are of their total sales volume have a real opinion about them.
This is why the big box stores are able to hold steady on prices even with spotty ammo availability because they are spreading the costs over apparel, fishing, and all the other departments. The LGS has sold all their guns and all their ammo, so every little bit that trickles in has to carry more and more of the overhead in order for the LGS to keep the doors open. Fortunately I have enough stockpiled so that I don't have to buy at the current LGS pricing, but I don't begrudge the LGS at all for charging all the market will bear because they have to get cash flowing somehow.
Now the big online folks like Midway, well they have the product diversity, so I am thinking they are just profiteering on ammo right now, but I would have to see how much the short supply stuff (ammo and guns) are of their total sales volume have a real opinion about them.