Well, it's almost Cyber Monday now, but better late than never.
Gun shops in my town are expensive for some reason, and Academy usually has better prices even when not having a sale. Last week I bought an M&P Bodyguard 380 on sale for $279.99, which included a bonus $75 Academy gift card. I have lots of grandkids and was going to spend $75 there anyway, so the gift card effectively reduced my price on the Bodyguard to $205. I thought that was a good deal for me. I haven't got to shoot it yet, but I'm liking it so far, even though I know .380 is a weaker SD caliber. I hope it will be fun to shoot at targets, and the little thing will fit into most pockets. (I'm an older female who never wears belts and seldom carries.)
They also had the Shield 9 2.0 with the laser for $299.99, which included a $50 Academy gift card. I already have a Shield 2.0, though, but locally that was a good price especially if you count the bonus $50 gift card, which can always be used for ammo or extra mags if you're not buying anything else there.
I think they also had the Ruger LCP2 .380 for $199.99, but no bonus gift card included with it. I don't know if that's a good deal or not.
I haven't seen any other great deals on guns or ammo this weekend.