I just saw the ad again... And this time my wife and I both caught something that made us laugh. The guy says "for me, guns are for hunting and protecting my family".
We looked at each other and laughed because we both heard it as guns are for hunting his family. Hmmm just one of those instances where the way you word something is important. It's kind if a contradiction... Guns are for hunting his family as well as protecting his family. I guess it depends on what side of his family he's talking about....