I just got into reloading for this exact reason. Around here the cheapest I can buy ammo from any store is steel-cased Blazers for $29 per 50. After the initial investment on your equipment, the actual reloading consumables are extremely cheap. For instance, primers are $3 per 100, lead semi-wadcuters are $60 per 500 and a pound of powder is $21. That's 7000 grains and each round is 15 grains. So now if I look at loading 100 rounds I'm at .16c a round! And that's buying my consumables from Scheels and not looking around for better prices at gun shows or online deals.