I think it does for me. If it doesn't have blued steel and wood, I lose interest very quickly. I hear (long and loud) how fantastic polymer stocks, parkerizing, tacticool finishes, carry bevelling (almost indistinguishable from a hamfisted polishing job except to the most discerning eye) and other such modern features are....they just don't inspire me.
I have a really nice Remington 700VS in .22-250. It shoots great, but the genuine plastic stock and the flat black "finish" on the metal just ruin it for me. It would be a fantastic rifle if it had been properly polished and blued and fitted with a nicely figured stock with an ebony forend cap. The rifle was a gift from many years back that lived in a closet until a friend of mine lamented about a "coyote problem". The coyotes weren't a problem for long, but I'm not sure if they died from lead poisoning or overexposure to ugliness. Last year, I looked the gun up on Remington's website, and was staggered by the price of this gun. I was expecting it to be in the $350-400 range. I thought the horrible finish and plastic stock were major cost cutting measures to make a heavy barrel varmint rifle really cheap.
What do I know anyway? I like S&W revolvers that are older than I am, and I won't buy a car without a clutch pedal...