Oh dear... more reasons not to buy a new vehicle 
Full article here.
Some highlights:
Full article here.
Some highlights:
I warned you last week that your car was invading your privacy to a very uncomfortable degree. That it was definitely taking names, if not kicking [butt]. Most of us know the second we put an app on our phone we’re opening another portal some corporate tentacle will reach through — and violate (or at least drink deeply from) our words and actions that once could be private. Looks like an auto manufacturer might skip over the app part...
Ford has announced its application for a patent — just an application, no promise to implement — to “use several different sources of information to customize ad content to play in your car,” explains MotorTrend. How do they customize these ads? By listening to your voice commands. By listening to conversations you’re having with your passengers. Note: You should probably start considering all your conversations are being listened to, even if Ford doesn’t go ahead with this invasive species...
if your vehicle overlords know where you’re going — and they do, thanks to what you’ve entered into your nav system — they can helpfully offer you up a coupon code, or alert you to a sale on sheets while you’re scoring the towels. Take the bait, they’ll know they have one on the line and start chumming the waters...
What if you aren’t interested in specific ads?
...as MotorTrend notes, “hate the ads? The system can infer based on how you react … do you click the ‘get a promo code’ button on the screen? That’s a positive interaction. Do you voice your displeasure out loud? The system is listening, and jots that down.”
I wonder how many times you say [insert unacceptably vulgar response here] before it gives up?Ford has announced its application for a patent — just an application, no promise to implement — to “use several different sources of information to customize ad content to play in your car,” explains MotorTrend. How do they customize these ads? By listening to your voice commands. By listening to conversations you’re having with your passengers. Note: You should probably start considering all your conversations are being listened to, even if Ford doesn’t go ahead with this invasive species...
if your vehicle overlords know where you’re going — and they do, thanks to what you’ve entered into your nav system — they can helpfully offer you up a coupon code, or alert you to a sale on sheets while you’re scoring the towels. Take the bait, they’ll know they have one on the line and start chumming the waters...
What if you aren’t interested in specific ads?
...as MotorTrend notes, “hate the ads? The system can infer based on how you react … do you click the ‘get a promo code’ button on the screen? That’s a positive interaction. Do you voice your displeasure out loud? The system is listening, and jots that down.”
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