It's a lot worse than anyone has discussed.
They use an Equifax system called Eidverifier.
From Equifax:
Equifax eIDverifier™ has the reliable answer
you’re looking for
To help you answer this question, Equifax has developed Equifax eIDverifier,™ a unique and patented online authentication tool that takes identification beyond fraud checks and data matching, using ‘shared secret’ information known only by the consumer and Equifax.
Two simple steps is all it takes
Through a simple two-step process, Equifax eIDverifier™ verifies the residency and identity of an applicant, and also checks for discrepancies by cross checking the name and address information supplied against a number of industry leading databases.
Step 1
Equifax eIDverifier™ verifies an applicant’s residency and cross
checks any identity elements supplied by the applicant by running checks against a number of industry leading databases.
Step 2
Using ‘shared secret’ information known only by the potential
customer and Equifax, Equifax eIDverifier™ presents the applicant with multiple-choice questions to answer online.
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Turns out, when they verify you, it appears on your credit report.
https://www.edeposit.com/docs/help_equifax.cfm
Equifax Identity Verification performs several checks, including social security and driver’s license number, as well as home address and telephone number verifications. In addition, a soft inquiry is made into the customer’s credit file to verify a person’s identity by asking a few very specific questions that only the true individual can answer about themselves, such as past home address, names of mortgage banks, amount of monthly loan installments, etc.
FAQs : Personal & Business Finance Services : Provident Bank of NJ
Will this affect my credit rating?
The Equifax Identity Verification system will not affect your credit rating; it simply makes a soft inquiry into your credit file.
What is a soft inquiry?
A soft inquiry is used to verify information on your credit record with the information provided on the application form. It does not reveal any personal credit information to eIDverifier . When looking at your next credit report, you will see an inquiry from eIDverifier on the date you opened your account.
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Since Gunbroker does not tell you that they are running an Equifax report on you and does not give you an option to decline, and since they have presumably done this to thousands of customers, these guys are looking at a world of exposure and governmental penalties. If someone is looking in your credit file, they need explicit consent.
I encourage anyone hurt by this to file a complaint with the Federal Trade Commission.
https://www.ftccomplaintassistant.gov/FTC_Wizard.aspx?Lang=en#last
Tag: Equifax Extended Verification $2.00 Gunbroker.com GBHOLDCO GB Holdco, Inc. GB Investments