I have been told that Herters' reloading equipment was designed by a fellow named Wells, who went off on his own about 1962 and sold similar equipment as "R.F. Wells, Howard Lake, MN'. My buddy and I bought a big C press, a set of '06 dies, a powder measure and scale for the grand sum of $42. The press by itself was $12.65 according to the old Rifleman ads I have.
I'm still using it. The shell holders are different still from Herters', and hard to find. I was able to contact the original firm that actually made the equipment a few years ago and pick up a shell holder I needed and some odd parts they had left on hand. As I recall they said that was all they had left.
I have a Rockchucker but actually prefer the Brown Monster, for nostalgia if nothing else. Sometimes I wonder if I should have a new custom ram made to accept RCBS type shell holders. The thing is indestructible...