How do THEY know?

JOERM

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OLYMPIC PENINSULA WA
How do they know how many people listen to a radio station or a tv show? Like 42 million watched the super bowl or 22 million listen to a talk radio.
 
they are watching...

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nahh, its surveys done at certain times per year. I got the survey for radio listening years ago. Its a royal pain it was a diary to fill out. I think they would put a $5 bill in with it when they mailed it to you. You had to mail it back by a certain date.

:)
 
Always wondered that myself. When I turn on a tv or radio station how can they possibly know?
 
Just last week they announced a new ?DVD player with hidden camera to observe viewer reaction!If it jeeps up I may get rid of all devices.
 
Just last week my household was paid to keep a radio diary for seven days by Arbitron.

Very detailed.

Paid me 30 bucks........cash.

A few years ago I did the same thing for Nielsen TV ratings. They also paid me to keep a diary for seven days.

Tabulated diary results are used to determine advertising rates.
 
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Hey Wheelgun do you take orders for the tin foil hat? I sure would like one. On your TV the watchers have the camera in the upper right corner of the screen. A chunk of duct tape will prevent them from seeing you. That's also the way they know how to format DVD's and on demand movies to your TV.
 
It is called the SWAG method.

Sorry, but in most cases it's a RESWAG

They don't know but based on the theory they can't proven wrong they throw the numbers around like it's fact.
 
If you have a smart phone, ever wonder what that second small camera-looking dot is? Its a camera.
 
Just last week my household was paid to keep a radio diary for seven days by Arbitron.

Very detailed.

Paid me 30 bucks........cash.

A few years ago I did the same thing for Nielsen TV ratings. They also paid me to keep a diary for seven days.

Tabulated diary results are used to determine advertising rates.

There you go, that's how THEY do it --- no elaborate conspiracy or covert spying --- those techniques are reserved for official government use...
 
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