JOERM
Member
How do they know how many people listen to a radio station or a tv show? Like 42 million watched the super bowl or 22 million listen to a talk radio.
It is called the SWAG method.
Just last week my household was paid to keep a radio diary for seven days by Arbitron.
Very detailed.
Paid me 30 bucks........cash.
A few years ago I did the same thing for Nielsen TV ratings. They also paid me to keep a diary for seven days.
Tabulated diary results are used to determine advertising rates.
Don't you have a sharp knife?I think there's a chip in my neck anyway...