Funny how the Rolex carries such a load of implied meaning for many. When I was in a position to purchase a "last" watch, intending it to be with me to the end, I looked at Rolex.
At that time I was still pastor of a small Baptist church and in my concern over giving an inaccurate image, I bought an Omega. I fully believe my Omega is an awesome watch, but doesn't carry the risk of appearing ostentatious. Sometimes you just have to be aware of what others might think, even it that thinking is skewed.