From Bill Jordan to Hamilton Bowen the view is consistently that Smith and Wesson has produced well crafted and elegantly designed revolvers, possibly the finest ever made. The semi-auto craze is fueled by the notion that our society is going to be over run by zombies (foreign or domestic). High capacity does not equal lethality, recent police shootings bear this out. Accuracy is everything and no handgun is easier to master than a medium revolver. S&W needs to center it's advertising on this notion; ease of handling, accuracy, and reliability.
And definitely get rid of the integral lock, the anti-gun crowd will never be satisfied in any event and none of us needs another key to keep track of, especially if we have uninvited guest about!