Unless you're going the Sako route, or something top level like that, most rifles these days are unappealing IMO.
A purpose built midrange rifle is acceptable, synthetic stock of quality, bead blasted stainless and a good overall finish is OK.
Many or most of the entry level rifles I see look like old tin press tab toys to me. Rough, in need of upgrade, marginally accurate, some whiz-bang super-duper eye catching gotta have feature that doesn't make up for the deficiencies.
My first rifle is a Ruger M77 I bought in the mid 80's with lamo stock. Boy that was heavy and I sent it to Buzztail in Oregon for accurizing, lapping, hard chrome and I put it in a Lee Six stock. Purpose built, beat the crap out of it, shoots straight.
Next rifle was a used Remington 700 I found that was customized with a 6.5-06 SS Hart competition barrel. Buzztail got it and did the same things with it and put it in a MacMillan stock. Nice piece.
I fell into two Colt Sauer's. A .300Wby and a .243. Holy smokes! IMO, these are the finest rifles I have ever seen! Custom everything from the factory. Rear locking lugs, Colt deep royal bluing, the wood... oh, is that nice! I don't hunt with them as I have other rifles to abuse. Happy to own them and take them to the range every so often.
Of late I found two really nice rifles for next to nothing. One is a sporterized Eddystone 1917 ( June 1918 mfg.) in a fantastic stock. Whoever did this was a professional, no question about it. Friggin thing is heavy as a block, so it won't find itself in the field unless a miracle occurs, but it's real nice, shoots straight and a pleasure to own. Had a Leupold 4x on it. Real old scope, but still crisp and clear.
The other is a 1972 Browning 06, a "salt stock" rifle. Had a minor amount of patina, almost not enough to call it rust, at the stock line. This is an FN made browning with control feed and eject. I saw the identical rifle in a nicer stock with better bluing and it was labeled a Parker Hale. Same rifle exactly.
Cleaned up nice, oxpho'd the steel where needed, refinished the stock - tiger burl walnut - and inletted the forearm so I could slip a dollar bill all the way to the action. This is an accurate rifle! Came with a cheap scope.
Both those rifles were purchased for @ $200 each.
So, IMO, unless you want to move to a top tier rifle and the associated costs, look for old and used.