This can turn into another Bud Light or Target lesson for Walmart.
For myself, I'm not going to conflate Walmart as a business, with the actions of how this wench chooses to spend her personal wealth her father left her or the dividends she is paid on the shares he left her. And I'm of a mindset that feels contempt at what has become "Juneteenth" posted on business walls.
I also do not object to actual peaceful protest, even to advocate for a political party advancing cultural, economic, and political Marxism or demands that previous presidents' none-enforcement of existing immigration law be allowed to continue in order to protect the criminal Illegal Aliens he invited and allowed into this country.
When businesses, big or small, start endorsing positions I do not agree with, whether opposing the enforcement of existing laws or movements saying little kids must have the right to decide whether they want to be surgically or chemically mutilated in hopes of being the other sex...
That's when I decide I will not be spending money there and I may even go so far as my own First Amendment acts of free speech in opposition to name and shame those companies.
Nor will I need a political party, a politician, or an organization to inform me of what I should find offensive or wrong and what my response to that should be.
The primary issue that started this was not legitimate First Amendment assembly and free speech, it was the RIOTING.
There have been legitimate, peaceful, First Amendment protests and speech since Trump took office. With few exceptions that I would consider having some potential legitimacy, most have been either too false, too stupid, or too hypocritical to pay any attention to.
But the peaceful ones were legitimate, non violent, did not threaten or harm other individuals or their property. As such, I believe such activity that is legitimate First Amendment activity should be supported, even when I thing the message is wrong, stupid, or even deceitful.
If disagree strongly enough with their law abiding First Amendment activity, then I will do as they do: take some of my time to protest, but in opposition to the messaging they're attempting to sell.