THE JACKSON HOLE TRAVEL & TOURISM BOARD LAUNCHES “SELFIE CONTROL” TO ENCOURAGE RESPONSIBLE BEHAVIOR TOWARD WILDLIFE
Selfie Control takes an innovative and direct approach to encourage safe visitor behavior with wildlife by reaching visitors through in-destination installations and a new Instagram filter...
...One of the main components of the campaign is an interactive Instagram filter that shows the size the animal should appear through a phone camera if the viewer is the appropriate distance from the wildlife. The filter includes additional safety messaging and call-outs that instruct viewers to stay 100 yards away from bears and large carnivores and 25 yards away from elk, bison, moose, and other small mammals...
Perhaps they need to add one message that reads, "TOO LATE! YOU'RE DINNER!"
Come to think of it, they could have hired Gary Larson to update this. People listen to Gary
Selfie Control takes an innovative and direct approach to encourage safe visitor behavior with wildlife by reaching visitors through in-destination installations and a new Instagram filter...
...One of the main components of the campaign is an interactive Instagram filter that shows the size the animal should appear through a phone camera if the viewer is the appropriate distance from the wildlife. The filter includes additional safety messaging and call-outs that instruct viewers to stay 100 yards away from bears and large carnivores and 25 yards away from elk, bison, moose, and other small mammals...
Perhaps they need to add one message that reads, "TOO LATE! YOU'RE DINNER!"
Come to think of it, they could have hired Gary Larson to update this. People listen to Gary
