On The Name
While many ammunition companies choose names for their firms or products that connote high power, martial prowess, or destructive capability, we chose a different route. Recognizing that civil lawsuits from even legitimate defense shootings are a fact of life, we chose as innocuous a name as we could. No plaintiff's attorney will stand up before a jury and allege the defendant acted with malice and unnecessary force by using "Blue Bunny Ammo" against the (we hope) deceased assailant. It is nearly lawsuit-proof on that account.
That is just awesome. I love it!