I was in SD on the Cheyenne River Sioux Rez as a high school student during summer vacation in 1973. I was from S. AZ and didn't know Coors was a rare commodity there, it was bootlegged in and commanded a high price. I was altogether indifferent to this as a youngster, but some people made some big money with this distribution differential.
While there, I got to sample Mickey's big mouth, not bad, PBR, OK after the first one, but Olympia, never developed a taste for it, but come on, when that is what ya got, ya drink it,LOL.
Edit: BTW, the old deal on Coors was don't let it sit and get hot too long. That was for real, it would get skunky fairly quickly. I haven't drank enough of it in adverse conditions,LOL, since those yesteryears to know if they changed something, although, I still hear that it is code dated for freshness, like that matters to a kid.