I am new to shooting, after a 20yr break. Decided June 2013 that a S&W 15-22 was my choice. Realizing 22lr was non existant, and despite my brother says don't do it. I decided I would get 3000 rds of ammo before buying the gun. By Dec 15th I had 3000rds (approx. .10 rd) Gun purchased 12/31/2013. I figured I needed 7000 more rds. Jan-April, I got 20,000 more rds ( .07 rd average) After shooting in April, I realized 1000 rds a month is more real. I have since passed on appox 10,000 rds. Some were less than 5 cents a round. I also sold all Remington and Winchester ammo, but kept the CCI and Fed. I was blocked from selling on armslist by a bunch of locals. Every time I put up 22lr at any price, it was flagged as spam or overpriced (.05 cents a round) So I was forced to put it on gunbroker and made a windfall. I think a lot of this shortage is people refusing to pay more than 5-6 cents a round. Right now .10/rd is the market, I think it will settle at.07-.08/rd, and that's the price you all have to choose. I am all in at that. 1 person in 20 is a millionare in this country. Look at gas prices ($3.25/ gal sounds cheap)