Every day for this entire year I will post a old school printed gun advertisement.

Back in the day, if you wanted to own a pistol in the UK or most Commonwealth countries, you needed to be an active member in a certified gun club. That meant you'd likely be shooting one or more of the International pistol events.
So, firearms publications naturally catered to that market.
Here are three ads from TARGET GUN, a great publication from the UK. These ads are all from the 1980s.
There's the ubiquitous entry level target .22, Ruger's MKII.
There's the Walther OSP, the legendary pistol dedicated to the Rapid Fire event.
And, there's SAKO's steel masterpiece, the TRIACE. As the name suggests, it was a three way convertible pistol in .22 short, .22 LR, and .32 S&W wadcutter. Respectively, you'd be covered for Rapid Fire, Standard, and Centerfire, all with one gun. And, no small consideration all under one (difficult to acquire) pistol permit!

Have owned the Ruger. I have a Walther OSP. Have never seen a Sako, would like to see one!
 
I owned one of these for a while. Shot it, but since it had the box and all the original paperwork, I felt a collector should have it. One of our Board members bought it.

Camp Perry.........Colt was there.

So was my S&W 52-1. It was the prize gun for the centerfire pistol champion.
 
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The days of Silhouette

The 70s and 80s were the glory days of handgun silhouette shooting.
T/C Super 14 Contenders, the 357 Maximum, Remington XP-100s rechambered in powerful rifle cartridges (for "unlimited" class), knocking down those Rams at the 200 meter line....
IHMSA wisely wrote the rules to include "production class" with a $600 cap on the MSRP of unmodified standard production guns. All the big handgun makers strove to improve and refine their products, emphasizing long range accuracy and power. The American gun-buying public benefitted big time!
(Very different from today!)

These ads are all from my backissues of American Handgunner, ca 1978-1984.
 

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Earliest Hämmerli Ad?

From my Hämmerli collection, this is a copy of what may be their earliest ad. Mine is an original document from Hämmerli. It would have appeared in publications such as "La Tir Sportif" (Journal of the UIT), etc.
After WWII, Hämmerli changed from a family business to a corporation. Their single shot "free pistol", was known until then as the MP33 (Match Pistol of 1933). With a refinement of the trigger mechanism, it was renamed the Model of 1951. Within a year, Hämmerli began using model numbers and the free pistol became the Model 100. References to the Model of 1951 are thus quite rare. The frame was also marked "Schweiz" (German for "Switzerland") like the old MP33. With the Model 100 it was marked "Switzerland".
Incidentally, the only Olympic Gold medal won in the free pistol event by an American was with the Hämmerli model 100. Joe Benner was the winner, and this was at the Helsinki Olympic Games of 1952.
Besides the original ad, also shown are instructions from the manual, a cross section diagram, and a photo of Joe Benner with his Hämmerli.
Note how the ad instructs the purchaser to supply specific details when ordering. These pistols were built one at a time, by order. They even offered a left hand version for which the grips, frame, and trigger mechanism are a perfect mirror image.
The base price (not indicated in the ad) was about $300.
 

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A couple of .22 rifles. Getting to the point with this that I don't remember what I have posted and what I have not posted. So if any duplicates, please forgive me.

AJ
 

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A couple of .22 rifles. Getting to the point with this that I don't remember what I have posted and what I have not posted. So if any duplicates, please forgive me.

AJ

Yes, I'm the same with the duplicates. What would have been good was if we could sort the ads chronologically by date and manufacturer. Or maybe turn the Post attachments into an Album.
 

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Yes, I'm the same with the duplicates. What would have been good was if we could sort the ads chronologically by date and manufacturer. Or maybe turn the Post attachments into an Album.

I've got a bottomless pit of ad source material in several languages.
A buddy had one of those HK91 rifles in 308. He got that same promo kit as offered in your ad! He also upgraded it with a bunch of G3 HK sniper rifle parts and used it successfully in 800m service rifle matches....with cast bullet handloads!
His uncle owned a car wrecking lot. My buddy and I used to shoot junk cars with that HK before they got crushed. Lots of fun!
But, I would've LOVED to have one of those Solothurn 20mm anti-tank rifles!! Built in Switzerland secretly for German "independent" customers, that must have been the grey market in a neutral country.
Here's a cool period short film of the Solothurn being tested by a Swiss ordinance team. The recoil at the 3:05 point looks brutal! Nice three shot group at the end.

[ame]https://m.youtube.com/watch?v=WoMTRWk3JFA[/ame]
 
PRIMERS, PRIMERS, PRIMERS!!!!!!

Having trouble finding primers? Back in 1969, the companies that made reloading components were independently owned competitors. Now, most of the domestic manufacturers of primers, etc, are owned by Vista Outdoor.
Think about it!

These ads are all from Handloader Magazine, back in 1969. GCA-68 had just been passed into law. D.C. lawmakers were seriously looking into a nationwide handgun ban.
But, you could still buy primers.
Y'all know CCI primers. Maybe less familiar are primers from Super-Vel, RWS, and Norma. All made a fantastic product!

PS: Less than two months to go! Let's run this thing to the finish line!! :cool:
Gotta get something out of 2021! :mad:
 

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I've got a bottomless pit of ad source material in several languages.

I don't have a bottomless pit of magazines for this project. I do have than the normal person though. My first post on this thread was on Post # 2, a written post. The first ad was on Post # 13. If I had thought this thing out I would have sorted the magazines better and kept better track of the ads posted. Getting old sucks as all the ads sort of run together. Maybe if I had just posted one ad a day it would have been better, but not as fun. At four a day we will have to come up with 208 more ads each to finish the year as this is Julian Date 313, which leaves us 52 more days this year.

So let's keep this rolling. Hopefully, other folks keep reading and enjoying.

AJ
 
More from Handloader 1969

Hey, MooMoo, love that Sten gun! Cadmus Enterprises must have been quite the shop! (Yesterday: Solothurn 20mm anti-tank rifle!) By the way, I used to live a few blocks away from that building. It was at 5580 Hollywood Blvd. I lived a block south of the 7000 block of Hollywood Blvd.

I always loved Handloader Magazine, especially the older issues from the 60s & 70s.
Most ads were for reloading gear and supplies.

Their gun ads tended to be for accuracy-minded shooters.
Most people think of rubber "Goodyear" grips when they think "Pachmayr". But, they were once known for their gunsmithing. Here, you can see ads for their .45 accuracy jobs and their engraving.
Gotta love those heavy benchrest rifles!
And, this is another stylish T/C Contender ad!
Back then, (1969) both the Contender and Handloader Magazine were quite new.
 

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