Every day for this entire year I will post a old school printed gun advertisement.

These may have already been posted.

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We have posted so much, that it is hard to remember what has been posted.
 
MooMoo,
I like that Wischo ad!

These are from Handloader, 1969.

1) Sierra bullets
2) I've never seen an ad like this in a gun magazine: Colt advertising jobs for engineers and designers!
3) The incredible Brenneke slug!
4) Did you know that the Contender was America's favorite handgun? Funny how ads, covers, and feature articles conveniently coincide, isn't it?
5) Handloader used to have a staff artist and photographers. Their covers were beautiful. This is a nice one of (surprise!) an early T/C Contender. The photo is a transparency by Wallace Labisky.
Yeah, it's technically not an ad. But, I bet (along with the accompanying story) it sold a good number of pistols for T/C!

By the way, after T/C garnered customer attention for their 45/410, they also got some unwanted attention from the Feds! Seems they considered this to be in violation of the NFA. For a few years, this model/chambering was discontinued and became an expensive collectible.
 

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A few more from Parker Hale.

I've never seen anything about this PDW before.
 

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I learned to reload using a Lyman 310. Loaded many thousands of rounds on it until I bought my first loading press. My first 310 Tool went to a Sgt. that worked for me. He was reloading using a Lee Loader and set off two primers within 15 minutes of each other. I asked him to see his Lee Loader and took it and threw it in the trash. I then gave him my Lyman 310 Tool as I had bought a Lyman Spar-T Press by then.

The Air Sog is for Moo Moo's knife ads!
 

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I started reloading with a Lee Loader, a set of the powder scoops, and their Auto-Prime tool. Still have, and occasionally use, these same great tools! Also have 310 tools, RCBS single stage, Dillon 650.....

Anyhow, "now for something completely different":
From Deutsches Waffen-Journal, 1973
1) Mauser and their new model 66, featuring interchangeable barrels, quick takedown, and a very short and fast action. The opening caption touts the fast handling: "Runs next to it, and the Buck is gone".
2) more Anschütz
3) the Hämmerli 150 free pistol. My favorite pistol shooting event. I used just about every Hämmerli free pistol variant from the pre-war MP33 to the 160, the last of the Lenzberg Hämmerlis. I used the twin to this 150: the 152 with electronic trigger.
4) Sauer Drilling
5) Voere over-under with choices of 12, 16, 20 ga over various .22s such as .222, .222 Rem Mag, 5,6 x 50r mag, and .22 WMR.
 

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More from Deutsches Waffen-Journal, 1982

1) Peters Stahl makes some of the finest 1911 style pistols. They alter the design a bit to incorporate a barrel locking system akin to the SIG Hämmerli P240. Here, they advertise their 45 magnum.
2) "Shooting Holiday. The year-round Holiday tip for sports shooters and hunters" The Schützen Haus offers a restaurant, hotel, and multi-purpose shooting facilities from 25m to 300m plus skeet and trap.
3) An eye-catching ad from Springer's in Vienna. "For Lovers. At Springers". The prices are in the old Austrian Schiller currency.
4) Mauser model 66. "50,000 shots: The life of a barrel". The ad boasts that the Mauser 66 is the fastest handling hunting rifle, and that the barrel has a longevity of over 50,000 shots.
5) Gas Signal pistols are (were?) popular as they could be purchased as non-firearms. These are all made by Erma and are visual copies of famous designs.
 

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Would love to find powder and primers at the prices that Hodgdon's is quoting. Prices at Sloan's are pretty good also. This is the earliest ad for Gerber that I remember seeing. Had a Benjamin abut the time of this ad, but it was a air rifle. American Rifleman 1962.
 

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Been very slack lately. Here is a couple of examples of guns that try to get around Australian gun laws banning semiautomatic rifles and shotguns.
 

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More great ads from the past. Like the Schrade Sharpfinger ad. Remember when a subscription to Outdoor Life got you one for free?
 
These are ads for glass from July 1951. It seems strange that the B&L Binoculars are more expensive than the spotting scopes.
 

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