My Wife and I are serious morning coffee drinkers! After being married for 43 + year we have come to pick Eight O'clock
Columbian Peaks as our #1 choice. We were paying about $11 for a 33 ounce bag of ground and when I went to reorder a few days ago I discovered that the $11 price is now $34 for the same 33 ounce bag!!
I did an hour long search and after extensively looking, I was able to get a slightly better price - but what the hell??!!

TRIPLE in a few weeks?? I actually bought 8 bags a few minutes ago directly from the manufacturer for less than on Amazon - now that's a surprise!
Yes, there are many other good coffees, many sold at discount prices in Costco, BJ's, etc. but again, this is OUR long time Fav. I would imagine judging by the tripling of the price, many others feel the same way.
NOTE: Kirkland ground coffee is very good too however we use a 12 cup Presto electric percolator 95% of the time and a stove top the other 5% and find that the Kirkland brand (while excellent) is ground too fine and gets through the filter. The 8 o'clock grind is perfect for our method and we do love it.
Yea, we could buy a coffee grinder and custom grind our own Kirkand beans but I don't need another chore in the morning. A guess it's just another sign of the times we now live in.