Procter and Gamble announced that over the next couple of years they will jettison approximately half of their over 75 brands.

These are the top 25 performers (Annual sales over $1 Billion), which are most likely to stay intact:

Ariel laundry detergent
Bounty paper towels, sold in the United States and Canada (sold as Plenty in the United Kingdom)
Braun, a small-appliances manufacturer specializing in electric razors, coffeemakers, toasters, and blenders
Charmin bathroom tissue and moist towelettes
Crest toothpaste
Dawn dishwashing detergent
Downy fabric softener and dryer sheets
Duracell batteries and flashlights
Febreze odor control
Fusion blade cartridge and razors.
Gain laundry detergents, liquid fabric softener, dryer sheets and dish washing liquid
Gillette razors, shaving soap, shaving cream, body wash, shampoo, deodorant and anti-perspirant
Head & Shoulders shampoo
Iams dog and cat foods
Innova cat foods
Lenor fabric softener and dryer sheets
Olay personal and beauty products
Oral-B inter-dental products, such as Oral-B Glide
Pampers & Pampers Kandoo disposable diapers and moist towelettes
Pantene haircare products
SK-II beauty products
Scope mouthwash
Tide laundry detergents and products
Vicks cough and cold products
Wella hair care products


And the rest. 2/3rds of these will most likely disappear...

Ace stain remover liquid
Always feminine care products
Art of Shaving men's shaving products
Aussie haircare (shampoos/conditioners/styling aids)
Blue Stratos cologne
Bold laundry detergent
Bounce fabric-softener sheet for dryers
Camay, a lightly scented bath soap
Cascade dishwasher detergent
Cheer laundry detergent
Christina Aguilera perfume
Clairol, a personal products division of Procter & Gamble that makes hair coloring, hair spray, shampoo, hair conditioner, and styling products
CoverGirl cosmetics
Daz laundry detergent
Doctor's Dermatologic Formula skincare
Dolce & Gabbana cologne and perfume
Dreft laundry detergent
Dunhill cologne
Era laundry detergent
Escada perfume
Eukanuba dog and cat foods
Fairy dishwashing liquid, toilet soap, household soap, laundry detergent and dishwasher detergent
Fibresure supplements
Fixodent denture adhesive
Frederick fekkai hair care products
Flash cleaning product
Gleem toothpaste
Herbal Essences haircare products
High Endurance body washes, deodorants by Old Spice
Hugo Boss perfume
Infacare baby wash
Ivory soap
Joy dishwashing liquid
Lacoste colognes
Luvs disposable diapers
Max Factor cosmetics
Metamucil bulk fiber supplement
Natura Pet Products brands, which include Innova, Evo, California Natural, Karma, Healthwise and Mother Nature
Mr. Clean household cleaning products
Nice 'n Easy hair color product
Nicky Clarke hair products
Old Spice colognes, deodorants, body washes, body sprays
Puffs tissues
Safeguard soaps
Secret deodorant, body sprays
Sebastian Professional hair products
Silvikrin haircare products
SK-II beauty products
Swiffer cleaning products
Tampax feminine care products
Tip laundry detergent
Viakal cleaning products
Wash & Go haircare
Zirh skin care

is it because they are getting rid of the stuff that does not have the high mark up on it where they over charge people

I would imagine that they're discontinuing the products that the fewest people buy. So, if you have a soft spot for GLEEM toothpaste, or FAIRY cleaning products, you probably should be looking into an alternative.

If they ain't making money on it, they shouldn't be making it.
They are in business to make money.
If they don't make it, that's an opportunity for somebody else to make it.

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NRA LIFE MEMBER

I thought Cascade dishwasher detergent was a big seller? One of the best??

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Still Running Against the Wind

No More Ivory Soap? So how am I to add to my fleet of soap boats for the tub??? I still have plenty of toothpicks and paper sails left!

What is the world coming to!

You can switch to Irish Spring.

Then you'll have........













Wait for it...........











Here it comes..............












Green Submarines!

Stock up didn't you see Blast from the past.

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Psalm 23:4

What are we suppose to use to carve with now?

You still have time to stock up, go to Wal Mart and get in line.

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Don

Okay, so who's in charge of developing the "Soap Tracker" app?

Forget that (although I did carve a surf shop outta Ivory soap and balsa wood in Jr High).

How do I get a Marilyn Chambers fix?

Could be they sell some of those brands to others rather than just end and bury them.

I would imagine there are many factors involved in such decisions - and productivity versus cost versus profit of each product plays an important role. Could also be they need to increase production of the top brands and rather than build net new plants and adding shipping capacity personnel etc - they are just reducing the number of items produced by a given plant leaving no capacity for a lower performing item.

or stocking up

When I was a kid growing up at Possum Kingdom lake, we bathed in the lake and Ivory was one of the only floaters. I think Dove may have floated too. Oh well, no scrub-a-dub-dub in the lake anymore anyhow .

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I'm Proud To Be An American!

I live 15 minutes from P&G's hq and never knew they made all those products. I should stick my head out of the rabbit hole more often.

Post script; the "t" in often is silent.

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Music/Sports/Beer fan

My misses buys what's on sale that she has coupons for. No matter what brand we use it anyway.

Do you think this is a marketing ploy to boost sales?

On some of those products, can you say "marketing ploy" boys and girls? You just know there are some people who will run out and buy every bar of Ivory or some of the other products they can find.

CW

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μολὼν λαβέ

I shave with Ivory soap. This means war.

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Oh well, what the hell.

This reminds me of what happened to Twinkies. Start stock loading now so you can sell the products at triple the cost when they're gone.

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Ephesians 6 (Armor of God)

I'll let my Gov know, he may be going to prison soon.

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I’m your Boogie Man, uh huh.

I'm glad they don't make gun powder.

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"He was kinda funny lookin'"

Yeah . . . Ivory soap and Cascade dish washer detergent are probably mistakes that will live on as well established brand names for the people who acquire them. The rest are pretty forgettable.

Oh, wait . . . Congress will probably pass a law making it impossible for them to stop producing these American Icons.

The same folks who brought you three gallon toilets before the manufactures figured out how to make them work and back-up beepers on construction equipment to drive folks living near active construction sites crazy.

What, no more Bounce?

How am I gonna keep my clothes from getting all static-y in the dryer? Not to mention, how am I gonna live without having to pull suspicious-looking paper items out of the bottoms of my trouser legs at inopportune moments?

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Ukraine -- now more than ever

What? No Joy?

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Wayne
Torn & Frayed

A knife
When you get REALLY GOOD you can use a chain saw

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In dog years I'm dead.

No more ivory soap.

Oh the ivory ban must be affecting it. Lmao

Don't matter to me.

I found out that regular soap works just as well on my elephant's tusks.

Ivory is the only soap I can tolerate - tried some of the other smelly ones through the years but always got an allergic reaction (wife says I'm a hot house orchid.)

Guess I better start stocking up - I still have some shelf space next to my 100W bulbs

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Lou

I use Charmin--and that alone--not talking about the other 14 or so products I use of theirs means--Intergalactic War!!

I likedIvory but I absolutely cannot stand: Dial soap. PEEuuuuuuuu.

I can hear the sounds of the hoarders starting their engines.....LOL

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The American dream is alive

Most if not all of these products will not go out of existence. P&G has been doing this for decades now...thinning the herd. Products that have stopped growing sales at an acceptable rate get sold off to other companies who will keep the brand going as long as sales are sufficient to keep it alive. It's just business; nothing personal.

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Bob.
SWCA 1821

UH-UH!!!!!!!!!! Old Spice can't go. Besides, their
ad campaign features the coolest guy ever.


https://www.youtube.com/watch?v=owGykVbfgUE

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"He was kinda funny lookin'"

Ariel laundry detergent is a big seller? Then how come I've never heard of it? Never seen a TV, ad, magazine ad or heard a radio ad?

I'll just keep making my own soap . . . . . .

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Georgia On My Mind

Next time you can do it in Alabama, where the tusks are looser.

Groucho Marx- Capt Spalding shot an elephant - YouTube

I have allergies to some soap products. I use Dove Sensitive Skin bar soap and several different scent free laundry detergents. These work for me.

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Corripe Cervisiam

This odorless product intended for people with allergies to the usual smelly stuff should take up less room on your shelf.



Admittedly, at over $40 a gallon, this stuff is not cheap. But, it works really well for my wife who is allergic to virtually everything.

We keep a small pump style dispenser of it at each wash basin to refill from the gallon container.

A gallon lasts us about a year. I like it too.

I believe you might like this too.

I've been using Ivory soap for over 40 years. I like it.

No more Blue Stratos cologne! My ladies ain't gonna be happy.

I just can't see them doing away with Aussie products... What am I supposed to wash my hair with???

Some of the listed products are made for sale in other countries.

I grew up with Ivory soap, you can put in a sock and hit a brother with it. Hurt and it took a couple days for the mark to show. The soap would flatten really nice.

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Carpriver.

Rumor has it that P&G is adding some new products, including two special edition Kleenex tissue theme boxes... Can't Find 22LR and Midway Shipping.

Way to many products on the possible sell off list that I use.