Rule #1.
Find out what your barrel twist is.............
Old standard was 1:14 twist that worked great for light to medium weight bullets.
Some of todays barrels are now a 1:9 twist that are made to shoot the 60gr or heavier bullets for long distance shooting.
Rule #2.
Match the powder to the bullet weight.
Generally the faster powders work with the lighter bullets and...
the slower powders work best with the 55gr or larger bullets.
Ball or Flake powders?
Today it depends on what you can find and then start testing.
Years ago you could look up powders and see what the data had on them and then go out to your local store and buy it.
I use both Ball and IMR powders in all of the loads that I have tried.
Bullets
Now I have opened a real can of worms.............
FMJ, SP, HP , BT, poly tip..............
You have lots of great "New" bullets today but I have a funny bolt action that does not play by the rules. It has a 1:14 twist and one of my best loads is with w748 and the "Blunt tip" Speer SP 55gr bullet with only a .215 BC
If that is not bad enough.......this same 1:14 twist barrel shoots the Speer 70gr SP "Brick", almost as well !!
You never know what your rifle will end up liking...........
I have 2750 fps light target loads to "Atomic Laser" loads that try to melt the barrel. Just find some powder and a box of bullets that might fit your rifle and type of shooting and start testing loads.
Have fun and stay safe.