We can't change the image, and we can't change some people from being afraid of that image. That is the reality of it. But we can change the name. As long as "assault weapon" is used every time they show a picture of a "scary" looking gun, more and more people will associate them as a negative thing. That is exactly what the dems had in mind when they came up with the name in the first place. And every time Modern Sporting Rifle is used while showing a picture of a "scary" looking gun, there is a chance (even if a minimal chance) that some people will start seeing them in less than a negative light. Using Modern Sporting Rifle as a description has no downside (that I can think of anyways), and it could possibly help.
A teacher of mine once said it is hard to learn something correctly after you've already learned it incorrectly. There are plenty of people out there that have learned it incorrectly, and there isn't much we can do about that. But there are millions of people that don't have an opinion yet. Would you rather they learn it as an "assault weapon", or as a Modern Sporting Rifle.
While you are right in that some people will always be afraid of the image, others can change their opinion. Lots of exposure to the AR-15 in a non-violent, non-aggressive manor is helpful to familiarize someone and remove that fear. It's happened with my wife and many other people in my close and extended family - including males. They've gone from being frightened to genuinely interested, changed their vocabulary from "scary" to "pretty cool". Gone from being nervous to be in the same room with the gun to wanting to hold it check to feel of the new grip or optic and want to know when we go shooting next.
It's not what you call it, but that you understand what it is. That's why I would advocate putting energy towards changing the image instead of what it's called. Getting the image changed on AR-15's is what will get "assault rifle" to fade away.
In thinking about this through the course of this thread, taking shooting mainstream is going to be the key, I think. Right now the image is of camo clad red necks forming militias in the backwoods, or trench coat wearing psycho's going on a murder spree. But think about skate boarding 30 years ago, or snow boarding 20 years ago. For punks, disrespectful dropouts and delinquents. Enter Tony Hawk and Shawn White, respectively. They changed the image of the sports and became household names. Same could be said about Lance Armstrong and biking, the advances he made in taking biking more mainstream endure even after the scandal and destruction of his personal name/legacy. Shooting sports needs a "face" like Hawk, White, or Armstrong to make firearms not so scary, and their firearm of choice needs to be an AR-15. Or even multiple faces like the Williams twins, Sharipova and Kournicova for tennis.
Something like THAT would do the most to dispel the "assault rifle" shenanigans. Bring the image out of obscurity, away from the backwoods and mass shootings and into the living rooms of people and I bet the fear and misunderstanding would mostly dissipate. The term "assault rifle" would either disappear or lose it's bite as a negative.
Of course, taking shooting mainstream won't help the ammo supply/demand issues we are experiencing...
Or... maybe I haven't had enough sleep....
