Yes, yes, I'm not selling the guy short or trying to diminish his distinguished career.
But that doesn't change, in fact it confirms my point that you all look at him through the prism of his post-1945 fame.
The peacetime US Army in the 1920s and 1930s suffered from the severe popular backlash against US involvement in WW I, was underfunded and understaffed and was a career backwater. Patton was an officer of middling rank in an army whose biggest accomplishment in the 1930s was organizing the CCC camps for the New Deal.
Regardless of Patton's individual accomplishments, of which I'm quite aware, he was by no means the kind of well-known personality or celebrity that would have interested the marketing department in courting him in 1935. Obviously, Ed McGivern had the same issue in 1924.
I agree. Patton was well known in the Army, but the US was going through the Depression in the 1930s and the military wasn't highly regarded during the lull between the two world wars.