I think that like GMs volt, Fords Electric car is a tactical move; done to please the greenies, congress, and "Bill" Ford (Bill is proof of the old adage, shirt sleeves to shirt sleeves in three generations).
Keep in mind that with the current UAW contract Ford will pay the people working or not, retired or not. I don't know haw that affects their thinking but it must.
The UAW contract and our high standard of living insure that none of the big three will be exporting small cars anytime soon, at least at a profit.
Hybrids are selling, not well, but selling, every one including Toyota loses money on each one sold.
Electric Cars:
Folks there isn't any efficient, affordable, battery, there may be someday but the battery makers promised GM a battery in 1971, they are still waiting. Forty or even 100 mile recharges are not going to make it with most of us.
Electrics have a high draw when sitting with either heat or air conditioning going, meaning not the answer for long battery life in most cities most of the time. Imagine running a 5 hp AC motor from a battery.
The big cities are the very place where there is no elec, power to spare. Do folks in LA want to choose between their house AC or charging their car for tomorrows commute?
Hybrids do not sell well in Florida because the AC requires the thing run off the engine much of the time. It would be a killer on an electric.
I could go on about energy storage density but I am a poor typist, and really don't want to bore anyone.