A few of my neighbors have artificial turf. It's a lovely shade of plastic. Drove down the street once and saw a woman vacuuming her yard with a Hoover. Had to do a double take on that one. The rest mostly keep their grass pretty green all summer despite the high cost of watering here.
This summer has been weird, though. Way more rain than usual, and the temps have only reached 100 a couple of times. I measured about 10 inches in my backyard for July. That's usually pretty close to what we get in an entire year.
There's this ONE neighbor whose yard man starts mowing at 5am every Monday morning like clockwork. Yep - mowing in the dark.