One would have to be a very advanced consumer to embrace that mantra. Which i am and agree completely. But research in the 70s showed us at Bianchi that consumers in general place a high value on leather that at least LOOKS thick. I too am a big fan of thin but stiff horsehide and when i stopped buildong i then was able convince Gene Desantis to add horsehide to his range. Expensive!
I have actually been to the DeSantis factory and have met Gene many years ago when I lived on Long Island.
For the money DeSantis makes a descent holster as I have much experience with his goods. Again, for the money. The horsehide he used (IMO) was not the same grade as Kramer uses. As we all know there are steaks and then there are steaks! The grades are the difference even within the same cut of meat. Same thing with leather.
Yes, Kramer's Horsehide holsters, let's say for a Sig P365 will currently run around $140 - $150 + shipping. The wait will be around 3-4 months (he makes them from your order) but IMHO there has never been a better holster to come onto the market! I have no interest in the company financially and he would not know me if he ran me over, but I don't even consider anyone else's products when buying leather goods for guns (including his belts and magazine pouches). Thankfully I can afford the price of around $400+ for a Kramer rig (belt, mag holder and holster) and they are a lifetime investment in my mind.
Over the last 50 years I have owned more holsters, belts, mag pouches, ammo loops than I care to admit and have never found better. I have owned some pretty pricy custom rigs also such as Milt Sparks, Bruce Nelson, Mitch Rosen, etc. and while they are all excellent rigs in their own right, for me I like Kramer's Horsehide the best. BTW, some of mine are 30+ years old and still look, function and fit like new. And yes, they have been used a lot!
As you so eloquently stated above, "looks" are a very important part of marketing - I get that big time! I know as I was in my own business for most of my adult life. That said, 'looks' wear off and at the end of the day fit, function, practicality and longevity trump looks, at least for me. Don't get me wrong, I still have a bunch of DeSantis, Bianchi, Cobra, El Paso, JP, Colt, S&W, etc. etc. holsters in my drawer and they still make range trips on occasion but none are used for serious EDC.