Fact is, guns have only two simple requirements: to be clean and lubed. What you choose to use is dependent on your gullibility to slick marketing.
I've used everything from 3-in-1 oil to auto/marine products to top-of-the-line, expensive wet and dry "firearm" products and can't tell any difference between them in how well they work. In the end, the gun doesn't care: you like one over another for some particular reason.
I've even used the high-priced Gunzilla. It's one advantage is it doesn't stink (or 'flavor') up the house like Hoppes #9 does. The wife appreciates that.