Jim, I'm talking about INDIVIDUAL unit packaging, not box packing. Even that can be carried to an extreme. I recently ordered targets from Midway - 8" shoot and see targets - three packs, total about 1/2" thick. They would all have fit nicely in a Tyvek envelope.
Instead they came in a 12"x14"x6" box, filled with air-pillow cushioning. Massive overkill. This is typical with Midway.
90 percent of individual small item unit packaging is for advertising, not product protection. A plastic bag with a big cardboard hanger tag does essentially nothing for protection.