Quite true. The big dirty secret you mention is the "...sales and promotional staffs..." As with Dr. Gaston's plastic wonder and the majority of the latest designs out on the market today we are witnessing no actual improvements in performance, accuracy, reliability or durability, but the triumph of marketing, convincing John Q. Public to part with his hard earned dollars to deposit into the pockets of the salesmen of whatever widget they field declaring it the best thing since sliced bread. God Bless Jerry Miculek but his public use of and promotion of S&W's latest products cannot overcome the defects that are being built into the guns, despite the purported superiority of the computer miling machines. Has anyone noticed that the absolute highest end 1911s in terms of accuracy, reliability and durability, to cite one example, are still hand fit by skilled workers? If CNC milling was all that, then hand fitting ought to be eliminated altogether. But guess what? It cannot and I doubt it ever will. Just the nature of the beast. America sent men to the moon and back multiple times using computers with less than a tenth the capability of the cheapest wireless phone available on today's market. The engineers who built the whole program were still using pencils, paper and slide rules to accomplish the great majority of all the math and mechanics. Yet today, with the massive, unimaginable electronic computing power at our fingertips, we probably couldn't make it back there if we tried. What does that tell you?