You folks are just missing the sublime nuances, technical ingenuity and genuine artistry of today's television commercials. After all, commercials now take up 50% of our air time. And commercials are now so wonderfully targeted to our demographic categories, as evidenced by our TV viewing histories (...not that anybody would ever be monitoring what the American public is watching, or reading). But one does have to consider why we all (...old, curmudgeon gun cranks like us) are almost uniformly complaining about Viagra, Cialis, laxative, insurance and Testtotro-MeggaMan stuff. Except for sip, of course. Makes you wonder. -S2