I don't mess with my metal rifle dies...............
however I do clean my brass rifle cases in a tumbler and then clean any carbon etc. off the case neck and shoulder area, before putting any lube on it and a touch, inside the neck with a Q-tip or nylon brush, which ever I have on hand, at the time.
I never lubed a pistol/revolver case on the inside...............
If you ever feel heavy pressure ........... stop.
Something is wrong or bad and about to happen, in the reloading stroke.
Clean and lube are two good things in reloading !!