You can tell people exactly what retailers pay, exactly what the markup is, etc. They don't listen. It's like talking to a brick wall. The inflation conversation is just as bad. People insist on remaining stubbornly misinformed. There's nothing you can do about about willfully, stubbornly ignorant people. Gun owners in general seem to be vulnerable to these bad habits but something about this forum magnifies it. The age demographic, maybe. If you don't get enough of it in these primer price threads, you could check out such classic topics as, "9mm vs 40", "what causes barrel leading", "what's your favorite homebrew case polish", "new reloading data is underpowered", or my personal favorite, "cops can't handle recoil". In all these threads you will have people talking past each other and repeating their own half baked theories and regurgitated nonsense endlessly.