I spoke to "Mel" about 10 days ago when I called about returning my 642 with a cracked frame. He also answered with a hello, doesn't bother me, I'm from NY.

He was nothing but polite and helpful, and even told me to look him up if I came for a factory tour.
I received the label in 2 days, sent the gun in, and now it's being replaced with a new one.
Who knows what the procedure is for return shipments, maybe more than one person gets involved and the chain gets tangled.
I have had numerous interactions with S&W customer service, all have gone well. Sometimes they've sent me small screws and parts for free.
I'm a happy lifetime customer, sorry your experience was not like the ones I've had.