Hey now, it IS pretty exciting! I was in the market for a pocket pistol when this came out, and it fit the bill perfectly! I looked at Kel-Tec, Ruger, Kahr and Walther. The PF-9 felt cheap and uncomfortable in my hand, the LC9 did not allow me to grip the gun well enough, the Kahr had an odd trigger (in my opinion) and was somewhat sharp for my liking, and the Walther just plain cost too much. Those are pretty much the only other polymer framed single stack 9's on the market, a desirable item these days.
The Shield is a very high quality weapon, at LC9 / just a hair above PF-9 prices. That's the biggest selling point in my book! I've been pocket carrying it in a Desantis Nemesis for 2 weeks now, and occasionally popping it into my oooooold Tagua multi-gun IWB holster. I forget it's even there with either holster, and can get an excellent grip on the gun every time.