Super Bowl Commercials

[CajunBass]

I have never gotten to watch a lot of Super Bowl's. I've worked shift work most of my life and it seems I've always been working during the game. Got to set and watch the whole thing yesterday.

Do they normally spend so much time hawking the network lineup? For as expensive as the airtime is supposed to be, I would think they'd want to sell commercials that actually paid to be on, not what I would imagine are seemingly air fillers.

Or am I missing something here?

 

[Hillbilly77]

The commercials were pretty underwhelming this year.

I did like the Dodge commercial with the narrative about God making farmers (and I don't even like Dodge).

 

[cddanjr]

The commercials were pretty underwhelming this year.

I did like the Dodge commercial with the narrative about God making farmers (and I don't even like Dodge).

That was such a good moment, it didnt belong at the superbowl! Very good, very solemn.

chuck

 

[David LaPell]

You didn't miss much, a few decent ones but some awful stuff. The GoDaddy commercial with the good looking girl kissing the nerd was just awful, especially when they did the close up with sound effects that sounded like two slabs of bacon being slapped together. The halftime show was not watchable, especially since my wife pointed that while Beyonce was too busy and didn't have time to prepare to sing something as important as the National Anthem, she was able to manage preparing for what looked like a strip tease routine.

 

[yaktamer]

I liked the M&M's ad and the one for Audi with the kid who goes to the prom stag.

 

[CajunBass]

I thought the Dodge commercial was good, but I guess what I'm getting at is it seemed to me that they didn't sell all that high priced airtime. Or do they normally run that many adds for their own lineup? It seems to me the biggest sponsor was CBS.

 

[joespapa]

You're right, very unusuall to have that much about your own network.

 

[Bekeart]

Time hawking the network lineup

Time hawking the network lineup

Having worked in broadcasting for many years, I will make my guess.

Network had sold a specific number of EXPENSIVE commercials.

The number sold was based on a typical game. With the lighting problem there was a need to FILL air time.

It would not be fair to those paying the EXPENSIVE commercial rates if other commercials were used to fill time at lower rates.

Running self promoting commercials as filler will NOT ANNOY advertisers who had paid EXPENSIVE rates. (If you had to run an unscheduled commercial, why didn't you run ours.)

Bekeart

 

[CajunBass]

Having worked in broadcasting for many years, I will make my guess.

Network had sold a specific number of EXPENSIVE commercials.

The number sold was based on a typical game. With the lighting problem there was a need to FILL air time.

It would not be fair to those paying the EXPENSIVE commercial rates if other commercials were used to fill time at lower rates.

Running self promoting commercials as filler will NOT ANNOY advertisers who had paid EXPENSIVE rates. (If you had to run an unscheduled commercial, why didn't you run ours.)

Bekeart

This would be my guess, except that I noticed the promo adds before the power outage, and had commented to my wife about it. After the power outage at least our local affiliate ran regular "Progressive" adds with Flo, and at least one other "regular" add that I noticed but can't remember off the top of my head.

I'm just wondering what it says about the (1) cost of the adds, are they killing the goose that laid the golden egg, and (2) the state of the economy if companies won't/can't pay the rates for the Super Bowl.

On the other hand I may just be wondering about nothing.

 

[jaykellogg]

I'm just wondering what it says about the (1) cost of the adds, are they killing the goose that laid the golden egg, and (2) the state of the economy if companies won't/can't pay the rates for the Super Bowl.

On the other hand I may just be wondering about nothing.

The Super Bowl is one of the most watched events on TV. I am not a football fan, but I watched it with my girlfriend. People buy big screen TVs just to watch it. People throw Super Bowl parties. Of course the big advertisers are going to buy space and are going to produce commercials that people talk about (hopefully good). Just look at this thread.

The Go Daddy ad and Beyonce were the low points of the show. I enjoyed the blackout more. It was a good game though.

 

[A10]

I didn't see the Paul Harvey commercial and wish I had. I heard the Budweiser horsey spot was good too. As far as the rest........meh....

 

[kraigwy]

I liked the Harvey Farmer one, but the best in my opinion was the Budweiser Horsey one.

I have a horse like that, but its a Belgium, he's as affectionate and any dog I've ever had.

 

[Hillbilly77]

I didn't see the Paul Harvey commercial and wish I had. I heard the Budweiser horsey spot was good too. As far as the rest........meh....

Here you go A10:

Ram Trucks Super Bowl Commercial "Farmer" - YouTube

 

[steamloco76]

The Mrs. and I agree- The Budweiser Clydesdale spot and the Paul Harvey Farmer monologue were the cream of the crop.

The M&M, Audi and the Willem Dafoe as the Devil Mercedes ads were good too.

 

[Rule3]

The Paul Harvey was a good ad, the Budweiser where the horse escapes to to go see the guy that raised him , well that was just to barf for me.

 

[dougb1946]

The true highlight of the game: The Vikings didn't lose!!!

 

[ChattanoogaPhil]

Best of the best.... Budweiser commercial with the horse running back to the owner.

I wonder if Kleenex was a co-producer... I bet a lot of people were reaching for something other than a beer. Sniff...

Budweiser Clydesdale named best Super Bowl commercial | 11alive.com

 

[Old TexMex]

Paul Harvey+ and..... I liked that dopey VW Jamaican ad. Made me laugh.

 

[everReady Rob]

As far as promoting their own network shows and taking time away from paid commercials, I think they just increase the length of time-outs by 20 seconds. And the half time length, heard one player say he felt like he should read the play book again. Better be careful player, thats were the $ are.

I liked the Budweiser & horse, they always seem to do a good job. GoDaddy is the pits.

 

[s1mp13m4n]

My two favorite ads were Ram Truck and the Bud horse going back to the owner. Most of them were just not that great.