Wayback Price Check - 1969

Samtu_Ray

Member
Joined
Feb 9, 2010
Messages
9
Reaction score
0
Does anyone know what the average retail prices were for say a M36, M10, etc...in 1969?

Even ballpark would be helpful...and thanks in advance!
 
Register to hide this ad
I know around 1968, my grandfather bought a new model 36 for $60. Now, he got it thru his friend who was the sheriff at the time so he probably got a deal. I would guess retail would be around $80 or so.
I can also remember drooling over the full-color Western Auto catalog around 1966 or so. It had a couple of pages of S&Ws. Most were in the $60-$90 range.
 
Someone probably has a S&W price list from 1969 or thereabouts.

Till then, I found the following in the 1966 Gun Digest:

Smith & Wesson M&P Model 10 Revolver ... Blued $65, Nickeled $70
(This is with any barrel (2", 4", 4" Heavy Barrel, 5", or 6" )

Smith & Wesson Combat Masterpiece Revolver (M15) ... Blued, $74

Smith & Wesson Highway Patrolman Model 28 ... Blued, $85
(Same price, 4 or 6" barrel, but for target stocks you had to cough up a whole 'nother $5 bill)

Smith & Wesson 357 Combat Magnum Model 19 ... Bright Blue or Nickel, $110
Note that these are MSRP which was often discounted. My guess is that the price difference between 1966 and 1969 was not much since it wasn't till the '70s that inflation became a serious problem. So these prices should be very close. I'm sure a jump of 10% would have caused outrage at the time, but to us, what's another $6 on a $60 gun?
 
Last edited:
Up to 1968 prices were generally in the $60 to $90 dollar range for all S&W models except the various Magnums. In 1969 prices approximately doubled as a result of GCA '68 which prohibited importation of many foreign firearms, particularly small self-defense types because they didn't receive enough "points" to allow them to be imported.
 
M36, M10, etc...in 1969?

My 1970 Shooter's Bible lists both the model 36 and Model 10 at $76.50 for blued and $84.50 for nickel. The highest priced .38 I see is the Model 14 K-38 Masterpiece Single Action at $109.00, blued only.

As far as "etc" goes, the Model 27 is $143, the Model 19 is $132, and the Model 29 is $165. All in bright blue or nickel.

As I said, those are 1970 prices, and retail at that. But you get the idea. I wish I had today's wages back then...
 
I have a 1968 issue of a Gil Hebard Guns catalog. It's 220 pages full of neat stuff like Bomar ribs, holsters, fancy grips, and lot of shooting info.

• The Model 36 in 2 or 3 inches in round butt and square butt is $71.50, blued, nickel is $78.50.
• The Model 10 Military & Police, thin barrel, in round & square butt is also $76.50, blued, nickel is $84.50. The M10 Heavy barrel is $76.50 blued. With target stocks it's $83.65, with target hammer & trigger, it's $85.00, and target hammer, trigger and stocks run a whopping $92.15
• The Model 19 (in S&W Bright Blue) is also $132, blued.
• The Model 27 is $143, target hammer, $4.25, target hammer & trigger are $8.50, the target stocks cost $9.10.
• Model 28 is $98, with target stocks, $105.
• Model 29 and 57 are both $165.

For comparison, a Colt Python is $160 blued, any length, a nickle is $184, available in 4" only.
 
My dad bought in Sept 1971
1) M-36 $84.00
2) Box wadcutters $ 5.00
1) Holster $12.00
1) Super Vel 38spl $6.45

Oct 1972
M-28 $112.00
Holster $10.95
Win 357 $7.90

I have the original receipts and everything listed but the Super Vels...
 
Thanks folks!

The reason I asked is because my Mom called to remind me to get my Dad's pistol the next time I visit...unfortunately, it's a Beretta 950B. I got to wondering why he got that particular piece in 1969 (riots in Cleveland that year).

Price I'm certain, was part of it...the Beretta, an early simple suede IWB holster, a 100 round box of some ammo (don't remember the brand) and tax totaled $52.14. I was curious what a decent piece (Chief for example) would have cost him then.

I think he probably based his choice on 2 things...first, the ban that had stopped import. After all...if the government didn't want him to have it, it must be good, eh?

Secondly...Dad was a James Bond fan. We all probably know the charisma Bond had back then.

FWIW, the Beretta is in new condition, the original box of 100 still has 92 rounds (lol) in it and finally, I suppose that if you are going to have a .25 ACP, it might as well be the Beretta. My kid brother and I have shot it a few time over the years and it is surprisingly accurate for what it is and we never had a failure of any sort.

Thanks for helping me fill in the picture of his choice...I was actually with him when he got it, but since I was only 14, don't remember much about it.

Nice forum...nice folks...nice to meet ya!
 
Back
Top