HALLELUJAH!!!!-------------the missing link!
I've hatched the theory the entirety of the RM program was a expertly designed and executed marketing plan to save S&W's butt from the fate which befell many other concerns of the time---they went away! This came from little snippets of information here there and yonder, not about the gun per se, but about the gun business. The gun business is pretty much the same as any other where a product is sold to a distributor, who sells it to a retailer, who sells it to you. All these players, except for you, are there to make a buck. We'll come back to this business business directly.
It's manifestly clear S&W wanted/needed to get their grubby, little paws on as much cash money as they could, as fast as they could. Step One: They marketed the RM direct to the consumer---never mind the distributors/retailers, because they wanted every last penny of that $60 sale price for their product which cost them $17 to make. (Well now, they pretty much needed to do that because of the nature of the product---the consumer had to make decisions and order exactly what he wanted (finish/barrel length/grips/sights/sighting in specs and whatnot)----this is a made to order product, after all.) True enough, but a retailer can most certainly be involved in the process. (Take my last RM for example, it was ordered through a local gun store through a distributor to S&W.) And right along there is where things got VERY PECULIAR!!!
The retailer sent the order to the distributor right now! The distributor sat on the order for TWO MONTHS, before sending it along to S&W!! WHAT'S UP WITH THAT?!!!!!!!
Here's where we get back to the business end of all this: S&W's price to the distributor for my gun was $47.04 (a wee little bit of which is shipping cost----pocket change at the time). That leaves a whopping $13 to be shared by the distributor AND the retailer----two of the three players in this business to make a buck. This is a losing proposition for two of the three players---and it's a losing proposition in accord with the wishes of the manufacturing folks ---none of whose Mommies raised any dumb kids!!
Now let's get to time lines (which is what all this is about): This $47.00 distributor cost figures to be the first one. I know the later distributor cost was in the high $30 range---I just didn't know when S&W came to their senses, and changed it. NOW I DO!!
David's RM shipped 12/24/35. The distributor paid $39 for it. (See Post #35.)
My last RM shipped 12/19/35. The distributor paid $47 for it.
Remember that TWO MONTHS delay between the distributor's receipt of the order from the retailer, and their forwarding it on to S&W? What do you figure they were doing during those TWO MONTHS?
I figure they were on the phone to every other one of S&W's distributors all over the country, trying to line up allies to roast S&W's butt!! Then they had a very brief meeting with the S&W folks. That went pretty much along these lines: "You make this RM available to us on a reasonable basis, or we're through with you---and ALL your stuff!" S&W got the message. And they got it somewhere between the 19th and 24th of December, 1935!!
Merry Christmas!!
Ralph Tremaine
As an aside, most ALL the nits and lice which enabled me to know what I know about this episode came from the S&W Historical Foundation. They had ALL the correspondence/invoices/whatnot from both the local gun store---and the distributor-----and S&W----really fascinating stuff. My job amounted to connecting the dots------shooting fish in a barrel! If you're not checking in with the S&W Historical Foundation to see what they might have on your stuff, you're missing out on a lot of fun-----and if it isn't fun, it's for damn sure interesting!