vito
US Veteran
Knowing how well a not-for-profit organization is using donated funds is not as easy to determine as it might seem. I am not surprised that WWP spends a large percentage on advertising, but without that advertising it is likely that the amount of donating supporters would only be a fraction of what it is. One measure used in the charity business is to determine how many dollars are gained per dollar spent in fundraising. But without actual dollar amounts it is impossible to really know if the spending is wasteful or truly effective in the end. And while close to half a million as the salary for a CEO seems like a lot, I really don't know how big an organization WWP really is. I retired two years ago from a religiously based not-for-profit health care organization and the CEO at that time was earning well over a million per year. But even a not-for-profit has to compete for talent with the for-profit competitors, so maybe that high salary is what it takes to get the right person in the job.
Another factor that makes it hard to evaluate a charity is that truly determining what services are part of the mission and what are overhead is not always as clear as might be imagined. Sometimes mission funds are really going to a wholly owned subsidiary and so part of those funds are coming back to benefit management of the main organization. To some degree you just have to rely on faith to know who is reputable and who isn't.
Another factor that makes it hard to evaluate a charity is that truly determining what services are part of the mission and what are overhead is not always as clear as might be imagined. Sometimes mission funds are really going to a wholly owned subsidiary and so part of those funds are coming back to benefit management of the main organization. To some degree you just have to rely on faith to know who is reputable and who isn't.